HR Forum Connecting You

The Digital Skills Gap - Improving digital marketing capabilities for businesses & staff

Event Information:

Type: Information and Policy

Date: Friday, 18 June 2021

Time: 2:00pm - 3:00pm

Available To: Members and Non Members

Member Price: FREE

Non-Member Price: FREE

This event will be delivered as part of People and Skills Week taking place over week commencing 14 June and is presented by Ann Stanley, founder and CEO of Anicca Digital.


What you will learn

Ann will present a series of training options and development strategies that businesses, staff, jobseekers and students can undertake to develop their digital skills and especially their digital marketing capabilities.

Ann will provide details of:

  • Online resources, webinars & conferences
  • Training courses (with and without a qualification)
  • Employment schemes for different age groups (with and without a government subsidy)

She will also explain the pros and cons for the employer and the individual.


Online resources, webinars & conferences

  • Blogs and resource sites
  • Webinars and meetups
  • Podcasts & bloggers
  • Conferences (virtual, hybrid and live events)

Training courses

  • Free training resources on digital marketing
  • Paid courses for businesses and individuals

Education and courses leading to a qualification

  • Distance and online learning
  • Paid classroom or blended courses
  • College and University courses
  • Courses linked to an apprenticeship

Employment and training schemes for trainees/employees aged up to 24

  • Traineeships
  • Kickstarters

Employment and training schemes for trainees/employees of any age

  • Internship and placement schemes
  • Higher apprenticeships for degrees and managers


To register:

This event is managed by Anicca Digital, please register here

About the speaker

Ann Stanley is the founder and CEO of Anicca Digital, with 20 years’ experience in digital marketing. Ann provides consultancy and training to new and existing clients, across a range of digital marketing channels, such as paid search (PPC) paid social, Analytics, e-commerce marketing, marketing automation etc. The technical team at Anicca then provide digital marketing services to implement these strategies and campaigns.

She is the author of the A10 Marketing Framework and hosts the weekly Digital Marketing Webinar from the Anicca team. She is also a regular speaker at a range of national and international conferences.

Ann has always had a mission to share her vast knowledge of digital marketing to other businesses. She has provided digital marketing training to thousands of businesses over the last 20 years, through a combination of seminars, conferences, training courses (offered by Anicca) and on behalf of other providers like the Ebusiness Club and the Digital Growth Programme (run by the Chamber).

Ann and the team at Anicca have also developed the Anicca Academy, which includes a 12-day practical training course (over 12 weeks) leading to a DMI and optional CIM qualification.

She also created a Meet-up group called Leicester Digital back in 2015, which hosts a monthly social and talk (this will relaunch in July on the first Tuesday of the month). We also run our popular annual conference called “Leicester Digital Live”, which is now in its 7th year. This showcases new technology and marketing channels with a range of guest speakers and experts.

Since the start of the pandemic, Ann and the team at Inca, have presented over 70 free weekly webinars to help local businesses. These will continue to run 3 out of 4 weeks each month.

In her "spare" time, she spends time looking after her 2 grandkids, she is a big F1 fan and after many years, still likes going to rock gigs.


With thanks to:


The People and Skills Week is kindly sponsored by: