Digital Marketing Conference and exhibition
Type: Major Chamber Events
Date: Wednesday, 9 March 2022
Time: 7:45am - 3:15pm
Available To: Members and Non Members
Member Price: FREE
Non-Member Price: FREE
Delivered as part of the Derbyshire Festival of Business
The Digital marketing Conference is one of three key exhibition opportunities taking place as part of the Derbyshire Festival of Business, giving businesses an opportunity to increase visibility, create opportunities and to develop connections. To view the other exhibitions taking place as part of the festival, click here.
The Digital Marketing Conference
The digital marketing conference is a unique opportunity to learn more about the latest trends in digital marketing, crucial to helping your business grow. We'll hear from a selection of expert digital consultants as well as an engaging keynote providing food for thought for the digital marketing landscape.
- 7.45 – 8.30 - Registration and exhibition browsing
- 08.30- Welcome
- 08:35 - Derbyshire Festival of Business introduction
- 08:45 - Keynote speaker & Q&A
- 09:30 - What’s New in Search 2022 – Ian Lockwood
- 10:15 - Comfort break, refreshments, exhibition stand networking
- 10.45 - Automate Your Digital Marketing with Artificial Intelligence – Martin Broadhurst
- 11.30 - Why you should consider saying No to Google Recommendations – Liam Lally
- 12:15 - Lunch, exhibition stand networking
- 13:15 - Full Site Editing in WordPress and Why You Should Use It - Rob Gregory
- 14.00 - LinkedIn: how to get your team from WTF to GOAT – Paul Ince
- 14.45 – 15.15 - Conference close
More about our speakers
What's New in Search 2022 - Ian Lockwood
Get the latest insight to the ever-evolving world of search engines, from developments in the world of machine learning to new Google & Microsoft Ads features. Ian will explain the practical implications of Google & Bing updates over the past few months, showing you how to adapt your website & content to stay current, whilst taking advantage of the new opportunities on offer.
Automate your Digital Marketing with Artificial Intelligence – Martin Broadhurst
One of the biggest challenges that marketers face is the sheer magnitude of digital marketing. There are so many tasks that they need to tackle. From social media marketing, to content marketing, to SEO, to email marketing, to analytics - there are just so many different things that they need to do. This is why automating your digital marketing is so important. Join Martin as he shares how artificial intelligence can help you automate your digital marketing for better results.
Why you should consider saying no to Google Ads recommendations - Liam Lally
Over the last few months, Google has been pushing recommendations to the Google Ads accounts of businesses, including an option to “Auto Apply” every recommendation made (without even seeing what the recommendation was!). So should we just say “yes” or should we be more cautious with these recommendations? Expert Liam Lally, will walk you through what some of these recommendations would do and why you should most definitely be considering saying NO to many of these recommendations.
Full Site Editing in WordPress & why you should use it – Rob Gregory
WordPress have been teasing Full site editing ever since the launch of the Gutenburg block editor back in 2018. It's taken 3 further years of development but it's finally here, and it's really good. Join Rob as he explains what full site editing is, why you should use full site editing and how to get started on your own WordPress site. A live demonstration will show just how powerful the new editor features are.
LinkedIn: how to get your team from WTF to GOAT – Paul Ince
You’ve decided to use LinkedIn as part of your business’s marketing strategy, but how do you get more eyeballs on your messaging? How do you get buy-in from senior leaders and team members in utilising this platform to promote your business as leading in your industry? In this session, Paul will talk through strategies for bringing your team with you on your LinkedIn journey and ways they can support your businesses strategy on the platform
The conference is an excellent opportunity to showcase your business to other local businesses based in Derbyshire or Nottinghamshire, as well as the wider business community. Exhibition rates are as follows:
- Chamber members - £125 + VAT
- Non members - £150 + VAT
Costings include 2 x delegates per stand, entrance to the Digital Conference and a buffet lunch.
Book your conference place
The Digital Marketing Conference is lead by the D2N2 Growth Hub to book your place click here.