Venue: Leicester Racecourse, Oadby, Leicestershire
Date: Thursday, 26 September 2019
Time: 8:00am - 10:30am
Available To: Members and Non Members
Member Price: FREE
Non-Member Price: FREE
Please note: This event is currently at capacity, if you would like to be added to the waiting list please here
Are you responsible for the marketing activity in your organisation, or provide clients with marketing services? If so this forum is for you.
We understand the responsibility that underpins successful marketing and we also know it can be a challenge learning new techniques and sharing knowledge when you’re busy working on delivery.
The Marketing Forum is designed to provide delegates with a platform to hear about the latest industry developments, trends and techniques and to share best practice - plus it's a great opportunity to network with likeminded people!
- 8.00am - Delegate arrival, refreshments and networking
- 8.30am - Welcome and introduction to the session
- 8.40am - The ‘S’ Word – Using marketing tools to sell -Liam Brown, Sales Executive, Purpose Media
In this presentation we explore the relationship between sales and marketing. At Purpose Media we believe they are one and the same. We’ll share tips on how to build your message and demonstrate when you solve a problem for your customer, it doesn’t seem like you’re selling to them at all.
- 9.00am - An Integrated approach to content marketing for improving awareness and customer acquisition - Ann Stanley, Managing Director, Anicca Digital
This presentation will explain why you should create high quality content for your website and how you can share and promote it through various channels; such as, search, social, email and PR.
This integrated approach, should be very effective for increasing awareness, educating potential customers and generating more leads or sales. It can also help increase your visibility in the search engines (organic SEO), as the extra content on your site, should be indexed by search engines and any inbound links to your content will help increase your domain authority.
Content marketing can also be used to increase leads and sales, especially when you use a range of different content types, the use of "gated content" and follow-up techniques, such as; remarketing and email.
- 9.30am - GDPR - One year on - Claire Tonks, Partner, Knights plc
GDPR has been in full force for over a year now, in this session we will review what the emerging issues have been, what the Information Commissioners Office (ICO) have focussed on and our view of what the ICO are likely to be focussed on moving forward.
We will consider the emerging themes and their impact in particular on the marketing function of a business and the impact of the latest fines that the ICO have been imposing for data breaches, and if the fines will be cascaded down to smaller businesses. We will also outline any future changes to the legislation which governs direct marketing and what impact this may have on current practices and trends.
- 9.55am - Questions and discussion
- 10am to 10.30am - Close and networking
Some feedback from delegates attending the previous Marketing Forum events:
"Today's seminar was great"
"Both Anicca and Purpose Media were Fab!"
"Great event, looking forward to the next one!"
"Love the forum idea to link marketing professionals and to network"
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Confirmation of your booking:
A full confirmation with parking and directions will be emailed to delegates approx. 5 working days prior to the event. If this is a paid for event, an invoice for your delegate place(s), will be emailed to you once your booking has been processed. We ask that all invoices are paid prior to attending the event.