Venue: Central Technologies, Chesterfield, Derbyshire
Date: Thursday, 28 November 2019
Time: 8:00am - 10:30am
Available To: Members and Non Members
Member Price: FREE
Non-Member Price: FREE
Are you responsible for the marketing activity in your organisation, or provide clients with marketing services? If so this forum is for you.
We understand the responsibility that underpins successful marketing and we also know it can be a challenge learning new techniques and sharing knowledge when you’re busy working on delivery.
The Marketing Forum is designed to provide delegates with a platform to hear about the latest industry developments, trends and techniques and to share best practice - plus it's a great opportunity to network with likeminded people!
- Delegate arrival, refreshments and networking
- Welcome and introduction to the session
Welcome from Central Technology Limited
‘What do you need to make your website successful?’ - Purpose Media
There’s a lot of advice out there that comes from all angles when it comes to making your website work well for you and your customers.
Where do you start? We know how it feels trying to find a formula that works, so we created a tool that breaks down the basics of what makes a well-structured website, and to make it easy to understand, each element has a point score to help you prioritise what you should be working on.
This session would be interactive, with Q and A’s from the audience and examples of businesses that get it right.
By the end of the session the audience will have tools they take to use in their own marketing, and make their websites more successful!
- How to use paid media to drive customer awareness, traffic, engagement, leads, sales and retention - Ann Stanley, Managing Director, Anicca Digital
If you need to increase brand awareness, or you want to gain more leads or sales to grow your business; then you should consider paid media as an important part of your marketing communications mix (i.e. POET - Paid, Owned, Earned Technical media).
Paid media has the advantage that your campaigns can go live very quickly and get your business almost instant results. The most common types of paid media (or digital advertising) are:
- Paid search (Google and Bing Ads)
- Paid social (Facebook, LinkedIn, Twitter etc)
- Paid display (Google and other ad networks)
- Ecommerce ads (Shopping ads, Pinterest, Amazon, eBay, shopping comparison engines etc)
- New technology and hybrid (programmatic TV ads from Sky or ITV, or self-serve ads on Spotify etc)
Ann Stanley will present a practical workshop to show you the many options for using paid media in your digital marketing and how to use an “objectives-based approach” to select and set-up your campaigns. The presentation will include:
- Background information and current online advertising environment
- Understanding Marketing Channels, Ad Formats and Objectives
- Choosing ad objectives for your campaigns
- Targeting (how to trigger your ad to show)
- Examples of ads (by business objectives)
- Case study on the performance of a range of different paid media techniques to promote the download of the A10 Marketing Framework
There will also be an opportunity to ask questions on how to set your budget and selecting the best platforms to reach your ideal target audience and customers.
What good enough looks like and remembering to enjoy the journey to get there! - Paul Wilson, Sales and Marketing Manager, Rock Fall UK Limited
A client perspective "Every organisation has different priorities, market positions and possibilities. Once you’ve had the conversation about doing it, the conversation starts of whether to outsourcing or to doing it in house, what the best way to do it is, budgets, deadlines and outcomes – so does it ever happen? Most of the time, I think? Once you’ve got it, what do you do with it, and also, what is “it”? Eventually, “they” will judge “it”. So let’s start working out what “it” is, share some stories and have some fun!
It's brilliant to see what the big blue chips are doing really right, or, really wrong! But in those organisations there are people like us that normally have worse time pressure than us, and more people to convince and get approval from, what does the approval process look like in your organisation, what’s your budget? How do you get the most for your money? Maybe you’re in one of those big blue chips? Is your big competitor one? Who is your competitor?"
- Questions and discussion
- Close and networking
Working in Partnership with Chamber Patron:
and Strategic Partner:
With thanks to:
Confirmation of your booking:
A full confirmation with parking and directions will be emailed to delegates approx. 5 working days prior to the event. If this is a paid for event, an invoice for your delegate place(s), will be emailed to you once your booking has been processed. We ask that all invoices are paid prior to attending the event.
Submit your booking today using the form below.