Marketing Events Connecting You

Marketing Forum

Event Information:

Venue: University of Leicester, Leicestershire

Date: Wednesday, 29 January 2020

Time: 8:00am - 10:30am

Available To: Members and Non Members

Member Price: FREE

Non-Member Price: FREE

Are you responsible for the marketing activity in your organisation, or provide clients with marketing services? If so this forum is for you.

We understand the responsibility that underpins successful marketing and we also know it can be a challenge learning new techniques and sharing knowledge when you’re busy working on delivery.

The Marketing Forum is designed to provide delegates with a platform to hear about the latest industry developments, trends and techniques and to share best practice -  plus it's a great opportunity to network with likeminded people!



  • 08:00 - Delegate arrival, refreshments and networking
  • 08:30 - Welcome and introduction to the session Ian Bates, Sector Forum and Representation Manager, East Midland Chamber (Derbyshire, Nottinghamshire, Leicestershire)
  • 08:35 - Welcome from Professor Paul Baines, Professor of Political Marketing and Associate Dean Business & Civic Engagement, Marketing Division, University of Leicester School of Business

  • 08:40 - What role for marketing in a post-Brexit world? - Professor Paul Baines 

    In a short and lively presentation, Professor Baines* outlines how the new political context impinges on export and international marketing activities and what opportunities exist in the brave new post-Brexit world for SMEs.

*Professor Paul Baines is Associate Dean (Business and Civic Engagement) and (probably the world’s only Full) Professor of Political Marketing at the University of Leicester and co-author of ‘Explaining Cameron’s Catastrophe’ (Indie Publishing, 2017).

  • 09.00 - Tips for Creating the Perfect Video, Liam Brown, Purpose Media

    In this session we’ll be offering strategic tips and practical advice to create the best video content to support your marketing. Sharing examples of good and bad corporate films and advice from our Head of Video on how to make your business and brand shine through film.

  • 09.20 - The distribution and promotion of video content, Ann Stanley, Managing Director and Chris Dowse, Head of Social Media, Anicca Digital 

    In this session we'll be looking at what you need to consider when using video as part of your marketing plan and we'll tackle some of the key questions you need to answer such as What channels are you going to use to get it in front of your audience? What sizes and formats are you going to need for the different channels? What are you going to want the audience to do after they've watched? 

  • 09.50 -  Q & A

  • 10.15 - Close

Working in Partnership with Chamber Patron:

and Strategic Partner:


Purpose media

With thanks to Chamber Strategic Partner:


Confirmation of your booking:

A full confirmation with parking and directions will be emailed to delegates approx. 5 working days prior to the event. If this is a paid for event, an invoice for your delegate place(s), will be emailed to you once your booking has been processed. We ask that all invoices are paid prior to attending the event.

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