Digital Action Planning Workshops Developing Skills

Convert more web visitors into Sales and Leads

Event Information:

Type: Digital Growth

Venue: Two-Part Action Planning Workshop, Leicestershire

Date: Tuesday, 22 February 2022

Time: 1:00pm - 4:00pm

Available To: Eligible SME's

Trainer: Ian Lockwood

Member Price: FREE

Non-Member Price: FREE

Discover the secrets to converting more of your website visitors into customers

Conversion rate optimisation (CRO) is one of the most under-utilised elements of digital marketing, yet probably the most powerful process to make immediate improvements to the return on investment of any website. This workshop shows delegates a range of practical techniques and case studies demonstrating how to convert website visitors into sales or enquiries, so that you can turbo-charge your website into a business-generating machine!

The workshop shows you how to measure conversions accurately, how to use the drivers behind how people make decisions to your advantage, the key elements that visitors look for when choosing a company to buy from and how other websites are successfully using CRO. You will be provided with a range of straightforward methods to help you convert your website visitors into paying customers, whether that is through leads and enquiries or ecommerce sales


Who should attend this online workshop?

This workshop is for anyone who is responsible for managing a business website or for digital marketing in their company. It is aimed at beginner to intermediate users.

This webinar has limited places and priority will be given to trading SMEs based in Leicester and Leicestershire.

What will we cover?

  • Ensuring you measure conversions accurately, from contact forms to phone calls.

  • The psychology of conversion – How user behaviours and human psychology contribute to a visitor’s decision making, and how to make use of this.

  • The art of persuasion – Learn how to prompt positive action from website visitors through the use of design, imagery and language.

  • Technical CRO – Technical issues that block conversions but are easily fixed or avoided, from page load speed to security.

  • The principles of testing – Why testing is vital, and the best methods to do it properly using split test and multivariate software such as Google Optimize.

  • Optimising your website for success – How to best optimise your website design and content for a better conversion rate, from layout to copywriting and image choices.

What outcomes can you expect from joining us?

After attending this workshop, you will be able to:

  • Gain an understanding of how visitors typically use websites and the factors that drive them to take action, enabling you to optimise your own site

  • Take away numerous practical examples of high-performing websites with explanations of why they work well

  • How to use conversion optimisation software such as Google Optimize to test improvements to your site

  • Leave with an action plan that prioritises the tasks you need to complete to improve your own website’s conversion rate.

This is an interactive, action planning online workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.

Who’ll be presenting this workshop?

Image of Ian Lockwood

Ian Lockwood is an online marketing and web design specialist who has worked with the Chamber since 2007. He specialises in SEO, PPC, Google Analytics and conversion rate optimisation. During his 20-year career, Ian has helped B2B and B2C businesses across all sectors to get the most from their online presence.




Here’s how simple it is to book your place

This two-part workshop will be delivered via 'Go To Training'. Part one will be delivered on 22 February 2022 and Part two will be delivered on 1 March 2022.

To attend this fully-funded event, your organisation must be registered and verified as eligible to receive support through the Digital Growth Programme. If you’re not already registered, you can do this now:

Once you are registered onto the programme you can book your place onto our webinars and workshops. Please note we can only accommodate one delegate per organisation on this workshop.

To register for a place all you need to do is complete the booking form. It’s quick and easy and if you have any questions, just contact your dedicated Events & Engagement Officer, Kam Atker on 07971 403 786.


This workshop is delivered by the East Midlands Chamber’s Digital Growth Programme team and is part-funded by the European Regional Development Fund, East Midlands Chamber and Leicestershire County Council.