Digital Action Planning Workshops Developing Skills

Elevating your Instagram Business Account

Event Information:

Type: Digital Growth

Venue: Two-Part Action Planning Workshop, Leicestershire

Date: Thursday, 9 December 2021

Time: 9:30am - 12:30pm

Available To: Eligible SME's

Speaker: Paul Ince

Member Price: FREE

Non-Member Price: FREE

Over 1 billion people use Instagram, with half of those accessing the platform every day. Is this a platform that your business can afford to ignore?

Instagram continues to be developed rapidly, with the platform moving away from just a social media network into a broadcasting suite, entertainment hub and ecommerce store. Younger audiences in particular are living their entire lives through Instagram: finding products and services they love and sharing them with their friends.

It’s not all aspiration and inspiration. Increasingly there is a business case for all organisations to have some presence on Instagram but understanding the many applications of the platform can be overwhelming. This workshop will break down the different functionality available and feed into additional webinars available on this programme.

Who should attend this online workshop?

Anyone using or considering using, Instagram to increase their own visibility online, or increase the brand awareness of their company.

This webinar has limited places and priority will be given to trading SMEs based in Leicester and Leicestershire.

What will we cover?

  • The business opportunity with Instagram
  • Setting up a business account
  • Optimising your profile bio
  • Planning your grid posts
  • Hashtags and other ways to increase your reach
  • Instagram stories
  • IGTV
  • Reels – how businesses can use them

What outcomes can you expect from joining us?

After attending this workshop, you will:

  • Be able to create a profile that stands out
  • Understand how to plan your content
  • Understand the different methods of creating content
  • How to engage with others on the platform

This is an interactive, action planning online workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.

Here’s a quick breakdown of the session

09.30am - 10.15am - Workshop presentation
10.15am - 10.30am - Break
10.30am - 11.15am - Workshop presentation
11.15am - 11.30am - Break
11.30am - 12.15pm - Workshop presentation
12.15pm - 12.30pm - Q&A

Who’ll be presenting this workshop?

Image of Paul Ince
Paul Ince is owner of LikeMind Media in Loughborough and a digital marketing strategist who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market. With nearly 20 years’ experience in the IT industry he has supported many businesses to increase their visibility online and grow their business through digital technology.

Here’s how simple it is to book your place

This two-part workshop will be delivered via 'Go To Training'. Part one will be delivered on 9 December and Part two will be delivered on 16 December .

To attend this fully-funded event, your organisation must be registered and verified as eligible to receive support through the Digital Growth Programme. If you’re not already registered, you can do this now:

Once you are registered onto the programme you can book your place onto our webinars and workshops. Please note we can only accommodate one delegate per organisation on this workshop.

To register for a place all you need to do is complete the booking form. It’s quick and easy and if you have any questions, just contact your dedicated Events & Engagement Officer, Kam Atker on 07971 403 786.


This workshop is delivered by the East Midlands Chamber’s Digital Growth Programme team and is part-funded by the European Regional Development Fund, East Midlands Chamber and Leicestershire County Council.