Digital Action Planning Workshops Developing Skills

Elevating your Marketing Automation Skills

Event Information:

Type: Digital Growth

Venue: Action Planning Workshop, Leicestershire

Date: Wednesday, 24 February 2021

Time: 9:30am - 12:30pm

Available To: Eligible SME's

Speaker: Martin Broadhurst

Member Price: FREE

Non-Member Price: FREE

When implemented correctly, marketing automation strategies have the potential to save you time, reduce the cost of your customer acquisition, improve customer retention, and streamline sales processes. This three-hour workshop will help you to implement marketing automation techniques that address each of these issues. Interested? Sign up today.

As your business grows, so does the complexity involved in attracting new customers and retaining existing ones; marketing automation technology can help to reduce the burden associated with what are usually repetitive, manual tasks. Help to keep your business on track for hitting your growth goals with this three-hour action-planning workshop covering advanced marketing automation techniques.

After attending this workshop you will leave feeling more confident and informed about marketing automation techniques to help your marketing strategies to attract new business and retain existing customers.

Who should attend this online workshop?

This action-planning workshop is for anyone using basic marketing automation in their business and is now ready to take the next steps and build more complex automation.

This workshop has limited places and priority will be given to trading SMEs based in Leicester and Leicestershire.

What will we cover?

  • How to integrate marketing software
  • Triggers, actions, goals and branching logic
  • Common back-office automation for streamlining internal processes
  • How to use automation to align sales and marketing activity
  • Understanding the basics of application programming interface (APIs)

What outcomes can you expect from joining us?

After attending this workshop, you will:

  • How to implement lead-nurturing processes.
  • Where to use self-segmentation rules to keep your contact database in good shape and well-optimised for campaigns.
  • Strategies for improving customer retention and loyalty by automating the more routine parts of your key account management processes.
  • How to us re-engagement techniques to revitalise your email marketing list and re-connect with lapsed customers and prospects.

This is an interactive, action planning online workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.

Here’s a quick breakdown of the session

09.30am - 10.15am - Webinar presentation
10.15am - 10.30am - Break
10.30am - 11.15am - Webinar presentation
11.15am - 11.30am - Break
11.30am - 12.15pm - Webinar presentation
12.15pm - 12.30pm - Q&A

Who’ll be presenting this workshop?

Image of Martin Broadshurst

Martin Broadhurst is a digital strategist and EOS (Entrepreneurial Operating System) expert. He majors in Email Marketing, CRM and Automation and, as a Chartered Institute of Marketing tutor and experienced digital agency leader, has been helping marketing professionals to hone their digital skills for over 10 years.




Here’s how simple it is to book your place

This workshop will be delivered via 'Go To Training'. To attend this fully-funded event, your organisation must be registered and verified as eligible to receive support through the Digital Growth Programme. If you’re not already registered, you can do this now:

Once you are registered onto the programme you can book your place onto our webinars and workshops. Please note we can only accommodate one delegate per organisation on this workshop.

To register for a place all you need to do is complete the booking form. It’s quick and easy and if you have any questions, just contact your dedicated Events & Engagement Officer, Collette Degia on 07387 141 590.


This workshop is delivered by the East Midlands Chamber’s Digital Growth Programme team and is part-funded by the European Regional Development Fund, East Midlands Chamber and Leicestershire County Council.