Digital Action Planning Workshops Developing Skills

Making Twitter work effectively for your Business

Event Information:

Type: Digital Growth

Venue: Action Planning Workshop, Leicestershire

Date: Wednesday, 23 February 2022

Time: 1:00pm - 4:00pm

Available To: Eligible SME's

Speaker: Paul Ince

Member Price: FREE

Non-Member Price: FREE

Twitter is often maligned as a negative space full of trolls. Yet the same space that exists for commentary on current world affairs is also a place where a business can converse with its target market.

Regardless of your industry, Twitter offers a place where conversation between a business and customer can take place – either as part of a wider discussion, or a one-to-one dialogue. But it’s not just limited to 280 characters. Twitter is a multimedia platform encompassing images, video and audio. Using more features will generate better results whether you want to use it for lead generation or customer service.

In this workshop, you’ll learn about the many features you should be using but possibly aren’t, and how you can use the platform to push your business forward.

Who should attend this online workshop?

Anyone using, or considering using, Twitter to increase their own visibility online, or increase the brand awareness of their company.

This webinar has limited places and priority will be given to trading SMEs based in Leicester and Leicestershire.

What will we cover?

  • The Twitter opportunity for businesses today
  • Crafting a bio and profile
  • Tweeting and content creation
  • New content types and how to use them
  • Engaging with other accounts
  • Getting involved in conversations around your industry or niche
  • DMs and their use as a customer service channel
  • Building lists for lead management

What outcomes can you expect from joining us?

After attending this workshop, you will:

  • Be able to create a great Twitter profile<
  • Understand the different content types used within Twitter
  • Have a content strategy for increasing reach on the platform
  • Understand how to use Twitter for customer services

This is an interactive, action planning online workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.

Who’ll be presenting this workshop?

Image of Paul Ince
Paul Ince is owner of LikeMind Media in Loughborough and a digital marketing strategist who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market. With nearly 20 years’ experience in the IT industry he has supported many businesses to increase their visibility online and grow their business through digital technology.

Here’s how simple it is to book your place

This workshop will be delivered via 'Go To Training'. To attend this fully-funded event, your organisation must be registered and verified as eligible to receive support through the Digital Growth Programme. If you’re not already registered, you can do this now:

Once you are registered onto the programme you can book your place onto our webinars and workshops. Please note we can only accommodate one delegate per organisation on this workshop.

To register for a place all you need to do is complete the booking form. It’s quick and easy and if you have any questions, just contact your dedicated Events & Engagement Officer, Kam Atker on 07971 403 786.


This workshop is delivered by the East Midlands Chamber’s Digital Growth Programme team and is part-funded by the European Regional Development Fund, East Midlands Chamber and Leicestershire County Council.