Digital Action Planning Workshops Developing Skills

Managing your Paid Search Campaigns

Event Information:

Type: Digital Growth

Venue: Action Planning Workshop, Leicestershire

Date: Tuesday, 14 December 2021

Time: 1:00pm - 4:00pm

Available To: Eligible SME's

Speaker: Liam Lally

Member Price: FREE

Non-Member Price: FREE

Would you like to learn how to optimise your organisation’s current paid search activity to get better results? Are you looking for ways to improve the way you manage your existing campaign and your all-important Quality Score? If you are, this workshop has been created to show you how.

Paid search can be a fantastic way to get your company products and services centre stage in searches. As with all marketing activity, understanding and following best practice is the key to success. If you’re currently managing your own paid search activity there are several ‘Dos and Don’ts’ to be aware of, and during this webinar we’ll take you through them to help you avoid potentially costly mistakes.

We’ll also set out to cover the methodology for reviewing the progress of your campaigns and utilising reporting features available, to enable you to measure the results and make continual incremental improvements.

Who should attend this online workshop?

This workshop is a must for business owners and marketing personnel who want to explore the benefits of having a regular management process in place. Anyone who’d like to deploy paid search to raise awareness of their business, business services and products is welcome to join us, but it would be an advantage if you are already familiar with, or have some prior experience of paid search advertising.

This workshop has limited places and priority will be given to trading SMEs based in Leicester and Leicestershire.

What will we cover?

  • Bidding on keywords and how to reduce wasted spend on key phrases that don’t work
  • Ensuring you have all the available information to hand including data from Google Analytics
  • Understanding how you can restructure your account to get more from your best performing keywords
  • Knowing how and when to use some of the automated solutions available from your paid search campaigns
  • This workshop includes practical activities to help you set up and manage your paid search campaigns, so you will be given time to follow the guidance yourself and ask questions

What outcomes can you expect from joining us?

After attending this workshop, you will:

  • A greater understanding of how to manage paid search activity
  • Practical skills that can be used to improve results

This is an interactive, action planning online workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.

Here’s a quick breakdown of the session

1.00pm - 1.45pm - Workshop presentation
1.45pm - 2.00pm - Break
2.00pm - 2.45pm - Workshop presentation
2.45pm - 3.00pm - Break
3.00pm - 3.45pm - Workshop presentation
3.45pm - 4.00pm - Q&A

Who’ll be presenting this workshop?

Image of Liam Lally

Liam Lally is owner of Zaddle Internet Marketing based in Welton. Liam has built an impressive reputation in digital marketing and is considered to be one of the region’s leading authorities on Social Media and Networking. He specialises in Paid Digital Advertising and is a certified Google AdWords partner and Hootsuite professional, providing businesses of all sizes with advice, training and, if required, full management of their Google AdWords PPC campaigns.




Here’s how simple it is to book your place

This workshop will be delivered via 'Go To Training'. To attend this fully-funded event, your organisation must be registered and verified as eligible to receive support through the Digital Growth Programme. If you’re not already registered, you can do this now:

Once you are registered onto the programme you can book your place onto our webinars and workshops. Please note we can only accommodate one delegate per organisation on this workshop.

To register for a place all you need to do is complete the booking form. It’s quick and easy and if you have any questions, just contact your dedicated Events & Engagement Officer, Kam Atker on 07971 403 786.


This workshop is delivered by the East Midlands Chamber’s Digital Growth Programme team and is part-funded by the European Regional Development Fund, East Midlands Chamber and Leicestershire County Council.