Digital Action Planning Workshops Developing Skills

Paid Digital Advertising - Marketing for Ecommerce

Event Information:

Type: Digital Growth

Venue: Friars Mill, Bath Lane, Leicester, LE3 5BJ, Leicestershire

Date: Thursday, 17 March 2022

Time: 9:30am - 4:30pm

Available To: Eligible SME's

Speaker: Liam Lally

Member Price: FREE

Non-Member Price: FREE

2020 and 2021 saw unprecedented growth in ecommerce, including an increase in consumer spending shifting from offline to online, as well as new business opportunities to sell products online.

The workshop will take you through the basics of paid digital advertising across search engines such as Google, and social media platforms such as Facebook & Instagram

The workshop will also cover account structure, search & display networks, social network ecommerce advertising options, different types of ads, as well as audience retargeting for those that didn’t buy from your ecommerce website.

Who should attend this workshop?

This workshop is for new or existing ecommerce business owners who want to increase the number of sales they see through their ecommerce store, as well as marketing teams tasked with driving more online product sales for their employers business.

This workshop has limited places and priority will be given to trading SMEs based in Leicester and Leicestershire.

What will we cover?

  • Fundamental aspects of Paid Search & Display Marketing for Ecommerce
  • The basic aspects of Paid Social Media Marketing for Ecommerce
  • Ad account set up and best practices
  • Creating campaigns to match your business objectives
  • Formulating, planning and executing paid search and display campaigns
  • Understanding how the auction bidding works and how to lower your costs
  • Different Ad types available across search, display and social media
  • How to monitor and manage campaigns

What outcomes can you expect from joining us?

After attending this workshop, you will:

  • Emerge with a greater understanding of Paid Search, Display & Social Ads for Ecommerce
  • Understand the different Ad types and the pros and cons of using these
  • Why product feeds are critical to your paid digital advertising success
  • Understand how to measure your paid digital advertising success

This is an interactive, action planning workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business.

This workshop will be delivered in-person at East Midlands Chamber - Leicester Office, Friars Mill, Bath Lane, Leicester, LE3 5BJ.

We have put new safety protocols in place to ensure we deliver our in-person events in a safe environment for you to learn and network. Before attending please read the protocols we have in place.

Who’ll be presenting this workshop?

Image of Liam Lally

Liam Lally is owner of Zaddle Internet Marketing based in Welton. Liam has built an impressive reputation in digital marketing and is considered to be one of the region’s leading authorities on Social Media and Networking. He specialises in Paid Digital Advertising and is a certified Google AdWords partner and Hootsuite professional, providing businesses of all sizes with advice, training and, if required, full management of their Google AdWords PPC campaigns.




Here’s how simple it is to book your place

To attend this fully-funded event, your organisation must be registered and verified as eligible to receive support through the Digital Growth Programme. If you’re not already registered, you can do this now:

Once you are registered onto the programme you can book your place onto our webinars and workshops. Please note we can only accommodate one delegate per organisation on this workshop.

Book your place onto this workshop by visiting the Digital Growth Programme Website. It’s quick and easy and if you have any questions, just contact your dedicated Events & Engagement Officer, Kam Atker on 07971 403 786.

This workshop is delivered by the East Midlands Chamber’s Digital Growth Programme team and is part-funded by the European Regional Development Fund, East Midlands Chamber and Leicestershire County Council.