Digital Webinars Developing Skills

Ask the Expert - Live Paid Digital Advertising Q & A

Event Information:

Type: Digital Growth

Venue: Webinar, Leicestershire

Date: Wednesday, 30 June 2021

Time: 10:00am - 12:00pm

Available To: Eligible SME's

Speaker: Liam Lally

Member Price: FREE

Non-Member Price: FREE

Starting Paid Digital Advertising can be a daunting task, especially with all the options given to you by the platforms, and the constant recommendations being made within your accounts about suggested improvements.

Should you increase your budget? Are your ads performing as effectively as they should be? How good is your conversion rate and could this be improved? Are you bidding on the right keywords? Which keywords are costing you money? If you need some guidance navigating through these types of questions then join us at our next LIVE Q&A.

Keeping on top of all the constant updates coming at you from Google, Microsoft Advertising, Facebook, Instagram and all the others can prove difficult, and knowing which strategies being suggested to implement, should be actioned, even more so.

If you’re struggling with any aspect of your paid digital advertising, or just have a simple question you would like to get an answer on by our expert, then come along to our Paid Digital Advertising clinic and get answers specifically for your issues or queries.

Not only that, but we've found that when there are few people in the webinar asking questions, attendees often learn from other people’s questions as the points raised may never have been experienced by some of the attendees at these clinics.

We encourage you to submit questions in advance to ensure they are covered. Although ad hoc questions on the day can also be asked.

Who should attend this online clinic?

This clinic is open to any Leicester and Leicestershire based business owner or marketing teams, tasked with looking after the paid digital advertising channel for their company. Ideally, you will have a basic understanding of your paid digital adverting platforms you are currently using (or have very recently been using)

We encourage you to submit questions in advance to ensure they are covered. Although ad hoc questions on the day can also be asked.

What will we cover?

There are no set topics for this session because you, the audience, set the agenda. We encourage all questions related to Paid Digital Advertising.

Questions could include:

  • Google Ads & the push for automation
  • Microsoft Ads and how they often perform differently to Google Ads
  • Facebook Ads objectives, measurement & Ad ideas
  • Instagram Ads objectives, measurement & Ad Ideas
  • Improvements that can be made on your accounts
  • How to ensure your Ads are being tracked correctly in Google Analytics

What outcomes can you expect from joining us? 

After attending this clinic, you will:

  • Have a clearer understanding of what to implement/ignore from Google recommendations
  • Have your most pressing questions answered about Paid Digital Advertising
  • Learn tips & techniques to improve your paid advertising performance

Who’ll be presenting this webinar?

Image of Liam Lally

Liam Lally is owner of Zaddle Internet Marketing based in Welton. Liam has built an impressive reputation in digital marketing and is considered to be one of the region’s leading authorities on Social Media and Networking. He specialises in Paid Digital Advertising and is a certified Google AdWords partner and Hootsuite professional, providing businesses of all sizes with advice, training and, if required, full management of their Google AdWords PPC campaigns.





Here’s how simple it is to book your place

This online clinic has limited places and priority will be given to those businesses who have accessed less than 12 hours of support through the programme and they are trading SMEs based in Leicester and Leicestershire.

This clinic will be delivered via 'Go To Training'. To attend this fully-funded event, your organisation must be registered and verified as eligible to receive support through the Digital Growth Programme. If you’re not already registered, you can do this now:

Once you are registered onto the programme you can book your place onto our clinic, webinars and workshops. Please note we can only accommodate one delegate per organisation on this clinic.

To register for a place all you need to do is complete the booking form. It’s quick and easy and if you have any questions, just contact your dedicated Events & Engagement Officer - Kam Atker - 07971 403 786. 

This clinic is delivered by the East Midlands Chamber’s Digital Growth Programme team and is part-funded by the European Regional Development Fund, East Midlands Chamber and Leicestershire County Council.