Developing Skills

Live SEO Q & A

Event Information:

Type: Digital Growth

Venue: Online Clinic, Leicestershire

Date: Thursday, 29 April 2021

Time: 2:00pm - 4:00pm

Available To: Eligible SME's

Speaker: Ian Lockwood

Member Price: FREE

Non-Member Price: FREE

Are you wondering why your website doesn’t appear in Google’s search results for the keywords you want it to? Are you unsure what you should do to your website that will have the biggest effect on ranking in Google? Do you wonder why your competitors appear in search results when your site doesn’t? Then join our SEO Clinic to ask our expert these questions or anything else on the topic of SEO!

One of the biggest challenges with search engine optimisation is how to apply the principles to your own particular website. Every site is different and something that works for one site might not be relevant to another. Some aspects of SEO are easy for some businesses, difficult for others. If you’re struggling with any aspect of SEO or simply have SEO questions you want to be answered by an expert, come along to our online clinic where you’ll get answers specifically for your issues and your website, live and direct from our SEO consultant Ian Lockwood.

We encourage you to submit your questions in advance to ensure they are covered, but during the session Ian will also welcome questions from attendees and will answer with practical examples, analysis of your website and a demonstration of SEO tools you can use.

Who should attend this online clinic?

This clinic is for anyone who manages their own website or has responsibility for digital marketing. It is suitable for people with any level of technical knowledge about websites.

We encourage you to submit your questions in advance to ensure they are covered in the session as time is limited.

What will we cover?

This is your session – using your own website as an example where possible, we’ll answer your questions on any aspect of SEO, including the following:

  • Technical issues that can affect website crawling and indexing
  • Technical ranking factors such as Core Web Vitals
  • Google Search Console
  • Keyword research
  • Web page optimisation
  • Copywriting for SEO, including Natural Language Processing
  • Structured data and rich snippets
  • Link acquisition

What outcomes can you expect from joining us? 

After attending this clinic, you will:

  • Have the answers to your most pressing SEO questions.
  • Learn tips and techniques from the questions posed by other attendees as well as your own questions.
  • Understand how to use important SEO tools after watching live demonstrations during the clinic.

Who’ll be taking your Questions?

Image of Ian Lockwood

Ian Lockwood is an online marketing and web design specialist who has worked with the Chamber since 2007. He specialises in SEO, PPC, Google Analytics and conversion rate optimisation. During his 20-year career, Ian has helped B2B and B2C businesses across all sectors to get the most from their online presence..




Here’s how simple it is to book your place

This online clinic has limited places and priority will be given to those businesses who have accessed less than 12 hours of support through the programme and they are trading SMEs based in Leicester and Leicestershire.

This clinic will be delivered via 'Go To Training'. To attend this fully-funded event, your organisation must be registered and verified as eligible to receive support through the Digital Growth Programme. If you’re not already registered, you can do this now:

Once you are registered onto the programme you can book your place onto our clinic, webinars and workshops. Please note we can only accommodate one delegate per organisation on this clinic.

To register for a place all you need to do is complete the booking form. It’s quick and easy and if you have any questions, just contact your dedicated Events & Engagement Officer - Kam Atker on 07971 403 786.

This clinic is delivered by the East Midlands Chamber’s Digital Growth Programme team and is part-funded by the European Regional Development Fund, East Midlands Chamber and Leicestershire County Council.