Digital Webinars Developing Skills

Boosting your LinkedIn Business Account

Event Information:

Type: Digital Growth

Venue: Action Planning Workshop, Leicestershire

Date: Thursday, 11 November 2021

Time: 9:30am - 12:30pm

Available To: Eligible SME's

Speaker: Paul Ince

Member Price: FREE

Non-Member Price: FREE

Would you like to use LinkedIn as a tool to generate enquiries or to build your business contacts? If so, then this workshop will give you some practical tips on how to get the most of the LinkedIn platform.

It used to be the case that LinkedIn was just a place to put a copy of your CV online and wait for recruitment agencies to approach you. Whilst that does still happen, today LinkedIn is a platform that offers an online place to network, raise your professional profile and find sales leads.

In addition to building a network, you’ll also want to learn about the additional products and features as part of the LinkedIn family and how best to use them.

Who should attend this online workshop?

Anyone using or considering using, LinkedIn to increase their own visibility online, or increase the brand awareness of their company. This workshop is valuable to people new to LinkedIn as well as more experienced users.

What will we cover?

  • How to update your profile to show you at your best and attract connections
  • How to gain endorsements and recommendations from your connections
  • How to search for new sales leads
  • Strategies for building your network
  • Whether company pages are worth setting up and how to make the best use of them within your business
  • LinkedIn Premium

What outcomes can you expect from joining us?

After attending this workshop, you will:

  • Be able to optimise your LinkedIn profile
  • Be able to search for new leads on the platform and have strategies for connecting with new contacts
  • Understand how a company page may be useful for your business
  • Understand whether a premium account is worth the investment for you

This is an interactive, action planning online workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.

Who’ll be presenting this webinar?

Image of Paul Ince
Paul Ince is owner of LikeMind Media in Loughborough and a digital marketing strategist who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market. With nearly 20 years’ experience in the IT industry he has supported many businesses to increase their visibility online and grow their business through digital technology.

Here’s a quick breakdown of the session

09.30am - 10.15am - Workshop presentation
10.15am - 10.30am - Break
10.30am - 11.15am - Workshop presentation
11.15am - 11.30am - Break
11.30am - 12.15pm - Workshop presentation
12.15pm - 12.30pm - Q&A

Here’s how simple it is to book your place

This online workshop has limited places and priority will be given to trading SMEs based in Leicester and Leicestershire.

This workshop will be delivered via 'Go To Training'. To attend this fully-funded event, your organisation must be registered and verified as eligible to receive support through the Digital Growth Programme. If you’re not already registered, you can do this now:

Once you are registered onto the programme you can book your place onto our webinars and workshops. Please note we can only accommodate one delegate per organisation on this webinar.

To register for a place all you need to do is complete our booking form. It’s quick and easy and if you have any questions, just contact your dedicated Events & Engagement Officer.

This webinar is delivered by the East Midlands Chamber’s Digital Growth Programme team and is part-funded by the European Regional Development Fund, East Midlands Chamber and Leicestershire County Council.