Digital Webinars Developing Skills

Building a stronger LinkedIn network

Event Information:

Type: Digital Growth

Venue: Webinar, Leicestershire

Date: Thursday, 12 November 2020

Time: 10:00am - 12:00pm

Available To: Eligible SME's

Speaker: Paul Ince

Member Price: FREE

Non-Member Price: FREE

Are you currently using LinkedIn to generate business enquiries or grow your professional network? If you are, this webinar will provide you with practical advice and tips you can start using straight away to optimise the effectiveness of your profile.

As the largest professional network in the world, LinkedIn is so much more than just a place to get yourself found by recruiters. It is now a ‘must have’ tool for building both your business profile and your personal brand and to find and engage with new customers and clients.


Who should attend this webinar?

Whether you’re already using LinkedIn and just feel you could be engaging more, or you’re considering creating a profile for the first time, this webinar is ideal to get you started. We’ll be covering all the fundamentals, helping you to brush up on your skills, boost your personal presence and build brand awareness for your business.
This webinar has limited places and priority will be given to trading SMEs based in Leicester and Leicestershire.


What will we cover?

  • Creating or refining your profile to ensure you attract quality connections to your network.

  • Gaining valuable endorsements to turn connections into advocates, grow your reputation and attract more enquiries.

  • Searching for opportunities and generating sustainable new sales leads.

  • Developing effective strategies for building your network.

  • Helping you decide it would be beneficial for you to have a company page and showing you how to get the best results if you choose to set one up.

  • Understanding the additional features and benefits of LinkedIn Premium to help you evaluate whether it would be cost-effective for you.

What outcomes can you expect from joining us?

After attending this webinar, you will: 

  • Update your profile to be optimised for LinkedIn searching.

  • Use the search features effectively to locate potential leads and prospects.

  • Focus on connection quality over quantity and add value to your network by connecting with people who you can build mutually beneficial relationships with.

  • Engage effectively with existing connections to grow your business.


Here’s a quick breakdown of the session

10.00am - 10.45am - Webinar presentation
10.45am - 11.00am - Break
11.00am - 11.45am - Webinar presentation
11.45am - 12.00pm - Q&A

Who’ll be presenting this webinar?

Image of Paul Ince
Paul Ince is owner of LikeMind Media in Loughborough and a digital marketing strategist who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market. With nearly 20 years’ experience in the IT industry he has supported many businesses to increase their visibility online and grow their business through digital technology.


Here’s how simple it is to book your place

This webinar will be delivered via ‘Go to Webinars’ - to register for a place all you need to do is complete the booking form. It’s quick and easy and if you have any questions, just contact your dedicated Events & Engagement Officer, Collette Degia on 07387 141 590.


This webinar is delivered by the East Midlands Chamber’s Digital Growth Programme team and is part-funded by the European Regional Development Fund, East Midlands Chamber and Leicestershire County Council.