Digital Marketing for your New Business
Type: Digital Growth
Venue: Webinar, Leicestershire
Date: Tuesday, 26 January 2021
Time: 1:00pm - 4:00pm
Available To: Eligible SME's
Speaker: Paul Ince, Rob Gregory, Ian Lockwood, Liam Lally & Martin Broadhurst
Member Price: FREE
Non-Member Price: FREE
Do you want to grow your business and need help getting started with digital marketing?
If your business is in the first 12 months of trading then join us for this five-week start-up programme to create an online presence, get you found and build your customer base.
Digital Marketing presents businesses with more opportunities to get found, drive sales, and retain customers but getting started can be challenging when you're starting a new business.
Sign up to this five-week programme where we'll guide you through each stage of a digital marketing strategy to get your business online.
Each session is tailored to take you on a journey, starting with creating a visual identity and social media presence, building a website and being found on search engines, and creating a marketing database for maintaining customer relationships.
Who should attend this webinar?
This five-part webinar programme is aimed at new businesses who want to create an online presence and introduce digital marketing to help increase growth.
To take part in this programme your business will need to:
- be located in Leicester and Leicestershire
- be trading less than 12 months
- complete the programme's SME Enrolment form*
This series of webinars has limited places and priority will be given to trading SMEs based in Leicester and Leicestershire.
What will we cover?
Each session will run each week from 1pm – 4pm for five weeks, starting on 26 January and finishing on 23 February.
Week 1 - Visual Marketing and Social Media: Helping businesses claim their identities online and create a basic set of brand assets ready for use on social media, a website, email and elsewhere.
Week 2 - Creating a No-Code Website: Build your first website without requiring a developer. Using the elements they took from the first session, participants should be able to build a simple website with the basic pages required to get your business online.
Week 3 - Getting people to your Website: How to make sure your new website is added to search engines and how to manage your business on Google Maps/Google My Business so customers can find you.
Week 4 - Using Advertising to reach new audiences: Taking some of the elements from the previous week's, you will learn the basics of using Facebook advertising and Google AdWords as a low-cost way to promote your business to attract new clients.
Week 5 - Using Email Marketing to keep customers returning: Now that you have a website and the tools to start generating enquires, it's time to introduce email marketing into your marketing mix to keep customers informed and returning to your business.
What outcomes can you expect from joining us?
After attending this series of webinars, you will:
- know how to get your brand online and promote your business across Social Media.
- be able to create a Website.
- improve visibility of your Website and be found online.
- learn how to attract new clients using Paid Digital Advertising.
- know how to get started with Email Marketing.
Who’ll be presenting this series of webinars?
Each session will be delivered by one of the Digital Growth Programme's digital consultant:
Here’s how simple it is to book your place
To register your interest all you need to do is complete the online registration form. When signing up for this programme you are committing to attend all five sessions. Once our team have assessed your eligibility they will be in touch to confirm your place.
If you have any questions, just contact your dedicated Events & Engagement Officer, Kam Atker on 07971 403 786.
The webinars within this five-week series are delivered by the East Midlands Chamber's Digital Growth Programme team and are part-funded by the European Regional Development Fund, East Midlands Chamber and Leicestershire County Council.
*As places are limited only one delegate per organisation will be accepted onto this webinar series and priority will be given to those businesses who have accessed less than 12 hours of support through the programme.