Digital Webinars Developing Skills

Diving deeper into WordPress

Event Information:

Type: Digital Growth

Date: Friday, 21 August 2020

Time: 10:00am - 12:00pm

Available To: Eligible SME's

Member Price: FREE

Non-Member Price: FREE

This webinar is delivered by the East Midlands Chamber’s Digital Growth Programme team and is part-funded by the European Regional Development Fund, East Midlands Chamber and Leicestershire County Council.

Enhance your skills to help you ensure your WordPress website is configured to deliver performance and conversions

WordPress powers over 35% of the web. Everything from hobby blogs to the biggest news sites online. Oh and your website too. Maybe it’s time you knew a little more about WordPress and how you can use within your own business. 

For the non-technical site owner WordPress can be a double-edged sword. On the one hand you know it is powerful, very versatile and widely support. On the other hand actually using the CMS it can be a little tricky at times. Diving deeper into the CMS, this webinar will bring you up-to-speed on what to expect and how to use WordPress to more effect in your own business.

This webinar will cover:

  • What the difference? – Under the origins of WordPress and the differences between and
  • WordPress concepts – Themes, Plugins, Widgets, Users, Permissions and Gutenberg. What does all this mean and how does it all fit together. Understanding the terms and concepts behind WordPress is key to making it work well for your business.
  • Themes – Deep dive into themes and how they work. Also what to look out for and what to avoid when choosing a theme for your site.
  • Plugins – How to select a plugin, install and activate it as well as keeping one eye on security and making sure you don’t have too many plugins.
  • Widgets – More detail on Widgets and how to use them.
  • Gutenberg – It’s the new editor and you’ll either love it hate it. However it’s here to stay and in this section we look at the basics as well as the advanced features the new WordPress content editor has to offer.
  • Backup and update – WordPress at its core is very secure. However it needs to be updated regularly (along with themes and plugins) to remain that way. Find out how to back-up your site and update it safely.
  • Technical SEO and WordPress – Search Engine Optimisation is very important for businesses of all sizes. Discover what WordPress has under the hood that you can use to improve your SEO from a technical SEO point of view.
  • The future of WordPress – Looking forward what does the future hold for WordPress and what does it mean for your website.

Webinar Outcome:
Delegates will leave the webinar with a much clearer understanding of WordPress as a platform. Able to clearly describe the difference between WordPress versions and understand a wide array of terms and concepts the CMS relies on.


Who Should Attend:

Anyone who owns or manages a WordPress website can attend this webinar to discover more about the most widely used CMS on the web. Taking a deeper dive into WordPress will give you the confidence to do more with your site and also some insights into the inner workings of the platform.

Places are limited and priority will be given to trading SMEs based in Leicester and Leicestershire..


  • 10.00am - 10.45am - Webinar presentation
  • 10.45am - 11.00am - Break
  • 11.00am - 11.45am - Webinar presentation
  • 11.45am - 12.00pm - Q&A


Speaker Information:

Image of Rob Gregory
Rob Gregory is a Founding Director of Magnifica a tech agency based in Chesterfield. He has 20 years' experience helping businesses implement effective software solutions. From custom software to website development, his message is that technology must be used to simplify business processes and provide a true return on investment. Rob provides one to one support on website development to help businesses be the best they can online.


Book Your Place:

This webinar will be delivered via Go to Webinars. To register for a place complete the booking form.
Any questions please speak to your dedicated Events & Engagement Officer - Kam Atker - 07971 403 786