Digital Webinars Developing Skills

Getting started in Keyword Research

Event Information:

Type: Digital Growth

Venue: Webinar, Leicestershire

Date: Thursday, 11 March 2021

Time: 2:00pm - 4:00pm

Available To: Eligible SME's

Speaker: Ian Lockwood

Member Price: FREE

Non-Member Price: FREE

Are you a business owner or marketer who would like to understand how to use keywords to improve their website’s Google ranking? If you would, this webinar is a great way to get started.

Effective and methodical keyword research is one of the first and most important steps in Search Engine Optimisation (SEO) and is a key component for improving your website’s optimisation opportunities. Understanding how to target the right keywords is essential to any SEO strategy and, done correctly, will help your business to get found more easily in search and attract the right visitors to your website to improve conversion.

This webinar will set you on the road to successful keyword research and we’ll cover all of the key fundamentals such as understanding the searcher journey, deciphering how search engines translate the semantics of your pages and what co-occurring words and phrases do they expect to find on a page relating to your target keyword.


Who should attend this webinar?

This beginner to intermediate webinar is aimed at those who manage or write content for their business website. You don’t need any technical knowledge to attend, so it’s a great way to get started with keyword research.

This webinar has limited places and priority will be given to trading SMEs based in Leicester and Leicestershire.

What will we cover?

  • Choosing which keyword research tools to use.

  • Understanding the metrics provided by keyword tools.

  • Judging difficulty in ranking and choosing target keywords.

  • Gathering a wide selection of keywords and determining intent.

  • Deciding which keywords to group together.

  • Planning new pages and sections of your website based on keyword research.

What outcomes can you expect from joining us?

After attending this webinar, you will: 

  • A comprehensive understanding of how to get started with keyword research.

  • The ability to use your keyword research to plan your website’s structure.

  • An understanding of which tools to use and how to turn your research into an effective page plan for your website.

Here’s a quick breakdown of the session

2.00pm - 2.45pm - Webinar presentation
2.45pm - 3.00pm - Break
3.00pm - 3.45pm - Webinar presentation
3.45pm - 4.00pm - Q&A

Who’ll be presenting this webinar?

Image of Ian Lockwood

Ian Lockwood is an online marketing and web design specialist who has worked with the Chamber since 2007. He specialises in SEO, PPC, Google Analytics and conversion rate optimisation. During his 20-year career, Ian has helped B2B and B2C businesses across all sectors to get the most from their online presence..





Here’s how simple it is to book your place

This webinar will be delivered via ‘Go to Webinars’ - to register for a place all you need to do is complete the booking form. It’s quick and easy and if you have any questions, just contact your dedicated Events & Engagement Officer, Collette Degia on 07387 141 590.


This webinar is delivered by the East Midlands Chamber’s Digital Growth Programme team and is part-funded by the European Regional Development Fund, East Midlands Chamber and Leicestershire County Council.