Digital Webinars Developing Skills

Getting started with Paid Search for Ecommerce

Event Information:

Type: Digital Growth

Date: Wednesday, 19 August 2020

Time: 2:00pm - 4:00pm

Available To: Eligible SME's

Member Price: FREE

Non-Member Price: FREE

This webinar is delivered by the East Midlands Chamber’s Digital Growth Programme team and is part-funded by the European Regional Development Fund, East Midlands Chamber and Leicestershire County Council.

Understand the fundamentals of paid search and display advertising online.

Understanding the fundamentals of paid search engine marketing is critical to the success of your online marketing campaigns. How to research your audience, how to structure your account and how to measure your success.

This webinar will take you through the basics of biddable search and display marketing covering account structure, search & display networks, different types of Ads, ad extensions and bidding strategies.

This webinar will cover:

  • Fundamental aspects of paid search and display marketing
  • Ad account set up and best practices
  • Plan paid campaigns to match your business objectives
  • How auction bidding works and why quality score is important
  • Different Ad types including text, expanding text, dynamic, display, and smart ads
  • Tips on how to monitor and manage your own Google/Bing Ads campaigns

Webinar Outcome:
Delegates will emerge with a greater understanding of paid search and display advertising and how to select from and make the most of the various platforms and techniques available to them. Delegates will also understand how to manage their own Paid Ad campaigns and how to improve their return on ad spend over time.


Who Should Attend:

Anyone who has a business who wants to explore the opportunities of paid search and display marketing to attract new customers or engage with existing customers including business owners or employees who are part of a marketing team.

Places are limited and priority will be given to trading SMEs based in Leicester and Leicestershire.


  • 2.00pm - 2.45pm - Webinar presentation
  • 2.45pm - 3.00pm - Break
  • 3.00pm - 3.45pm - Webinar presentation
  • 3.45pm - 4.00pm - Q&A


Speaker Information:

Image of Liam Lally

Liam Lally has carved out for himself the reputation of being one of the East Midlands' leading authority on all things Social Media / Networking. His enthusiasm and dedication to help businesses get the most out of their investment in Online Marketing is evident to all. He is an accomplished public speaker who is passionate about Online Marketing and the opportunities it provides to everyone. He is also a Google AdWords Certified Partner.


Book Your Place:

This webinar will be delivered via Go to Webinars. To register for a place complete the booking form.
Any questions please speak to your dedicated Events & Engagement Officer - Collette Degia - 07387 141 590