Digital Webinars Developing Skills

Getting started with Paid Search for Ecommerce

Event Information:

Type: Digital Growth

Venue: Webinar, Leicestershire

Date: Tuesday, 9 March 2021

Time: 10:00am - 12:00pm

Available To: Eligible SME's

Speaker: Liam Lally

Member Price: FREE

Non-Member Price: FREE

Do you own an ecommerce business or are you responsible for marketing one? Would you like to elevate your customer acquisition strategy using paid search? If you would, this dynamic webinar will take you through the fundamentals of paid search and display marketing and get you started to take your results to the next level.

As an ecommerce business, you’ll know that in the current climate, it’s more important than ever to fully harness every opportunity that changes in purchasing behaviours present. This webinar will take you through the basics of using paid search and display marketing to grow your audience, attract the right customers and clients, and drive conversions.

As well as helping you get off to a positive start, we’ll also be looking more closely at some of the finer details to consider along the way, including account structure, product feed optimisation and the different types of ads, ad extensions and audience targeting tools available to you. 

Who should attend this webinar?

This webinar is ideally suited to any ecommerce business owners and marketers, who’d like to explore the potential of paid marketing for ecommerce and has a keen interest in getting started and maximising the results they see.   
This webinar has limited places and priority will be given to trading SMEs based in Leicester and Leicestershire.

What will we cover?

  • Understanding the fundamental aspects of paid search and display marketing for ecommerce.
  • Setting up your Ad account and observing best practices.
  • Planning biddable campaigns to match your business objectives.
  • Evaluating different Ad types including text, expanding text, dynamic, display, shopping & smart ads.
  • Monitoring and managing your own Google/Bing/Social Ad campaigns.
  • Taking a detailed look at shopping ads.


What outcomes can you expect from joining us?

You will emerge from this insightful webinar with: 

  • A deeper understanding of paid search and display.
  • An understanding of how to select from the platforms available and optimise the techniques available to you.
  • A clear route map to managing your own Paid Ad campaigns and improving your ad spend ROI over time.

Here’s a quick breakdown of the session

10.00am - 10.45am - Webinar presentation
10.45am - 11.00am - Break
11.00am - 11.45am - Webinar presentation
11.45am - 12.00pm - Q&A

Who’ll be presenting this webinar?

Image of Liam Lally

Liam Lally is owner of Zaddle Internet Marketing based in Welton. Liam has built an impressive reputation in digital marketing and is considered to be one of the region’s leading authorities on Social Media and Networking. He specialises in Paid Digital Advertising and is a certified Google AdWords partner and Hootsuite professional, providing businesses of all sizes with advice, training and, if required, full management of their Google AdWords PPC campaigns.




Here’s how simple it is to book your place

This webinar will be delivered via ‘Go to Webinars’ - to register for a place all you need to do is complete the booking form. It’s quick and easy and if you have any questions, just contact your dedicated Events & Engagement Officer, Collette Degia on 07387 141 590.


This webinar is delivered by the East Midlands Chamber’s Digital Growth Programme team and is part-funded by the European Regional Development Fund, East Midlands Chamber and Leicestershire County Council.