Digital Webinars Developing Skills

Getting started with Social Media Marketing tools

Event Information:

Type: Digital Growth

Venue: Webinar, Leicestershire

Date: Wednesday, 28 April 2021

Time: 2:00pm - 4:00pm

Available To: Eligible SME's

Speaker: Paul Ince

Member Price: FREE

Non-Member Price: FREE

Do you use social media platforms to promote your products and services? Would you like to learn how to improve efficiency and the results you achieve? If you would, this webinar will provide you with the knowledge and tools to get started.

Social media is a great way to increase awareness of your business, engage with your audience and drive up sales. The greatest challenge is managing set-up, scheduling posts and creating effective content – often across several platforms simultaneously.

In this webinar, we’ll take you through a multitude of tools that are readily available to help you manage your social media activity more efficiently, evaluate what’s working and ultimately, achieve better results.

Who should attend this webinar?

This webinar would be valuable to individuals of all skill levels, who are already using or thinking of using social media as part of their organisation’s marketing mix and promotional activity.
This webinar has limited places and priority will be given to trading SMEs based in Leicester and Leicestershire.

What will we cover?

  • Enhancing your social media and the benefits of the tools available.
  • Understanding budget constraints and how that affects your selection of a tool.
  • Using key tools to schedule social media posts.
  • Utilising image creation tools.
  • Harnessing video creation tools.
  • Understanding content aggregation services.
  • Measuring results using analytic tools.

What outcomes can you expect from joining us?

After attending this webinar, you will: 

  • The variety of tools available and the relative business benefits they bring.
  • The costs associated with key tools and the potential ROI they could deliver.


Here’s a quick breakdown of the session

2.00pm - 2.45pm - Webinar presentation
2.45pm - 3.00pm - Break
3.00pm - 3.45pm - Webinar presentation
3.45pm - 4.00pm - Q&A 

Who’ll be presenting this webinar?

Image of Paul Ince

Paul Ince is owner of ‘LikeMind Media’ in Loughborough – he’s a digital marketing strategist who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market. With nearly 20 years’ experience in the IT industry he has supported many businesses to increase their visibility online and grow their business through digital technology.





Here’s how simple it is to book your place

This webinar will be delivered via ‘Go to Webinars’ - to register for a place all you need to do is complete the booking form. It’s quick and easy and if you have any questions, just contact your dedicated Events & Engagement Officer, Kam Atker on 07971 403 786.


This webinar is delivered by the East Midlands Chamber’s Digital Growth Programme team and is part-funded by the European Regional Development Fund, East Midlands Chamber and Leicestershire County Council.