Digital Webinars Developing Skills

Getting started with Social Media

Event Information:

Type: Digital Growth

Venue: Webinar, Leicestershire

Date: Tuesday, 2 February 2021

Time: 10:00am - 12:00pm

Available To: Eligible SME's

Speaker: Paul Ince

Member Price: FREE

Non-Member Price: FREE

Are you one of the many people who know’s they ought to be using Social Media as a valuable marketing tool for their business, but feels overwhelmed choosing the right one to spend time on? If you are, this webinar will help you understand the options and get you started on the platforms that are most suitable for engaging your target market.

Whether it’s Facebook, Twitter, LinkedIn, Instagram, Pinterest or even TikTok, choosing the right Social Media marketing platform is vital. Focusing on the wrong platforms can be time-consuming, costly and unnecessarily divert your attention away from running your business and looking after your customers.

In this informative webinar, we’ll walk you through the major platforms available. We’ll help you understand who is using them and give you an introduction to choosing the ones that will prove most effective in reaching the people who are most likely to buy your products or services.

Who should attend this webinar?

You’ll find this accessible webinar helpful if you’re either already using, or thinking of using Social Media to market your business. It’s ideal if you’re new to Social Media or would like to refresh your skills to ensure you’re managing numerous platforms as efficiently and effectively as possible.

This webinar has limited places and priority will be given to trading SMEs based in Leicester and Leicestershire.

What will we cover?

  • Summarising how businesses can use social media to promote themselves.

  • Running through each of the major platforms.

  • Utilising demographic information on users.

  • Understanding the key industries that platforms work for and the different content creation types that exist within them.

What outcomes can you expect from joining us?

After attending this webinar, you will: 

  • Understand the features of the leading Social Media platforms available.
  • Confidently evaluate which ones will help you meet your marketing objectives, so you can decide which ones to invest your time in.


Here’s a quick breakdown of the session

10.00am - 10.45am - Webinar presentation
10.45am - 11.00am - Break
11.00am - 11.45am - Webinar presentation
11.45am - 12.00pm - Q&A

Who’ll be presenting this webinar?

Image of Paul Ince

Paul Ince is owner of ‘LikeMind Media’ in Loughborough – he’s a digital marketing strategist who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market. With nearly 20 years’ experience in the IT industry he has supported many businesses to increase their visibility online and grow their business through digital technology.





Here’s how simple it is to book your place

This webinar will be delivered via ‘Go to Webinars'. To attend this fully-funded event, your organisation must be registered and verified as eligible to receive support through the Digital Growth Programme. If you’re not already registered, you can do this now:

Once you are registered onto the programme you can book your place onto our webinars and workshops. Please note we can only accommodate one delegate per organisation on this webinar.

To register for a place all you need to do is complete the booking form. It’s quick and easy and if you have any questions, just contact your dedicated Events & Engagement Officer, Collette Degia on 07387 141 590.


This webinar is delivered by the East Midlands Chamber’s Digital Growth Programme team and is part-funded by the European Regional Development Fund, East Midlands Chamber and Leicestershire County Council.