Digital Webinars Developing Skills

Getting started with Video for your Business

Event Information:

Type: Digital Growth

Date: Thursday, 27 August 2020

Time: 2:00pm - 4:00pm

Available To: Eligible SME's

Member Price: FREE

Non-Member Price: FREE

This webinar is delivered by the East Midlands Chamber’s Digital Growth Programme team and is part-funded by the European Regional Development Fund, East Midlands Chamber and Leicestershire County Council.

80% of video marketers say video has directly helped increase sales. Learn how you can start to use video to promote your business.

In a busy society, target audiences no longer have the time nor the inclination to spend time trying to understand complex messaging from businesses. Video is a great way to capture the engagement of viewers and drive a target market towards action. In this webinar, we’ll discuss the benefits of using video in your organisation’s marketing effort and how to start coming up with ideas for creating video that anyone can achieve with even a small budget.

This webinar will cover:

  • Why video is an important part of a marketing strategy
  • Areas/platforms that can use video
  • How video engages viewers
  • Ideas for creating video, with minimal equipment or budget

Webinar Outcome:
You will leave with an understanding of why video is important to a business and how to go about generating ideas to start filming.


  • 2.00pm - 2.45pm - Webinar presentation
  • 2.45pm - 3.00pm - Break
  • 3.00pm - 3.45pm - Webinar presentation
  • 3.45pm - 4.00pm - Q&A

Who Should Attend: 

Anyone considering using video to increase their own visibility online, or increase the brand awareness of their company. This webinar is especially valuable to people new to video. Those with experience may benefit from the section on ideas in particular.

Places are limited and priority will be given to trading SMEs based in Leicester and Leicestershire.


Speaker Information:

Image of Paul Ince
Paul Ince is owner of LikeMind Media in Loughborough and a digital marketing strategist who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market. With nearly 20 years’ experience in the IT industry he has supported many businesses to increase their visibility online and grow their business through digital technology.


Book Your Place:

This webinar will be delivered via Go to Webinars. To register for a place complete our booking form.
Any questions please speak to your dedicated Events & Engagement Officer -
Collette Degia - 07387 141 590