Digital Webinars Developing Skills

How to use Facebook and Instagram Ads to attract new clients

Event Information:

Type: Digital Growth

Date: Tuesday, 18 August 2020

Time: 10:00am - 12:00pm

Available To: Eligible SME's

Member Price: FREE

Non-Member Price: FREE

This webinar is delivered by the East Midlands Chamber’s Digital Growth Programme team and is part-funded by the European Regional Development Fund, East Midlands Chamber and Leicestershire County Council.

With Facebook and Instagram the two most popular social media platforms in the UK, there has never been a more important time to consider the advertising features available to businesses across both platforms. Learn how to reach new customers by using these channels.

Go beyond just boosting a post from your Facebook business page and dig deeper into the opportunities that both Facebook & Instagram offer all types of businesses on the platform. Understanding your own audience is critical and will help you to create custom audiences through Facebook’s audience insights tool, as well as building Ads to target people via custom audiences created from the Facebook pixel.

This webinar will cover:

  • The different choices of Facebook & Instagram Ad Creatives
  • Managing budgets, bidding and Ad scheduling
  • How to use Facebook & Instagram audience creation and targeting
  • How to use the Facebook pixel for advanced audience targeting
  • Ad reporting and optimisation tips

Webinar Outcome:
Attending this webinar will give you actionable ideas on how to make the most out of Facebook and Instagram advertising, how to create advanced audiences to target and how to use the Facebook pixel to increase the chances of conversions from your advertising.


Who Should Attend:

You should attend this webinar if you’ve never considered social media advertising or if your business is already advertising on social media (Facebook or Instagram) and you want to see how to optimise your current advertising strategy.

Places are limited and priority will be given to trading SMEs based in Leicester and Leicestershire.



  • 10.00am - 10.45am - Webinar presentation
  • 10.45am - 11.00am - Break
  • 11.00am - 11.45am - Webinar presentation
  • 11.45am - 12.00pm - Q&A


Speaker Information:

Image of Liam Lally

Liam Lally has carved out for himself the reputation of being one of the East Midlands' leading authority on all things Social Media / Networking. His enthusiasm and dedication to help businesses get the most out of their investment in Online Marketing is evident to all. He is an accomplished public speaker who is passionate about Online Marketing and the opportunities it provides to everyone. He is also a Google AdWords Certified Partner.



Book Your Place:

This webinar will be delivered via Go to Webinars. To register for a place complete the booking form.
Any questions please speak to your dedicated Events & Engagement Officer - Collette Degia - 07387 141 590