Digital Webinars Developing Skills

How to use Facebook and Instagram Ads to attract new clients

Event Information:

Type: Digital Growth

Venue: Webinar, Leicestershire

Date: Tuesday, 3 November 2020

Time: 10:00am - 12:00pm

Available To: Eligible SME's

Speaker: Liam Lally

Member Price: FREE

Non-Member Price: FREE

Are you already using, or currently exploring Facebook or Instagram advertising to raise brand awareness and grow your sales? If you are, this webinar is designed to help you gain a greater understanding of the features and tools available and how to use them to create more effective campaigns. 

We’re all aware of the continued popularity of both Facebook and Instagram. This webinar will show you how to leverage the significant opportunities they present and attract valuable new customers by mounting successful and effective ad strategies.

The session will provide you with an in-depth look at the opportunities available, the practical guidance to help you understand your existing audience and create a custom one using audience insight tools to drive engagement and maximise results. 

Who should attend this webinar?

This webinar is not to be missed if you’re considering using Social Media advertising to boost sales, or if you’re already using it and would like to learn techniques to optimise your strategy and results.
This webinar has limited places and priority will be given to trading SMEs based in Leicester and Leicestershire.

What will we cover?

  • Looking at the different choices of Facebook and Instagram Ad Creatives.
  • Managing budgets, bidding and Ad scheduling.
  • Using Facebook and Instagram audience creation and targeting.
  • Reporting and optimisation tips.


What outcomes can you expect from joining us?

After attending this webinar, you will: 

  • Possess actionable ideas, for getting the most from Facebook and Instagram advertising.
  • Understand how to create advanced audiences to target.
  • Have the ability to use Facebook pixel to improve your advertising conversion rates.


Here’s a quick breakdown of the session

10.00am - 10.45am - Webinar presentation
10.45am - 11.00am - Break
11.00am - 11.45am - Webinar presentation
11.45am - 12.00pm - Q&A

Who’ll be presenting this webinar?

Image of Liam Lally

Liam Lally is owner of Zaddle Internet Marketing based in Welton. Liam is a Digital Marketing Expert, Google AdWords certified partner and certified Hootsuite professional, who provides businesses of all sizes with advice and training or full management of their Google AdWords PPC campaigns.






Here’s how simple it is to book your place

This webinar will be delivered via ‘Go to Webinars’ - to register for a place all you need to do is complete the booking form. It’s quick and easy and if you have any questions, just contact your dedicated Events & Engagement Officer, Collette Degia on 07387 141 590.


This webinar is delivered by the East Midlands Chamber’s Digital Growth Programme team and is part-funded by the European Regional Development Fund, East Midlands Chamber and Leicestershire County Council.