Digital Webinars Developing Skills

How to use LinkedIn Ads to attract new clients

Event Information:

Type: Digital Growth

Venue: Webinar, Leicestershire

Date: Thursday, 11 February 2021

Time: 10:00am - 12:00pm

Available To: Eligible SME's

Speaker: Liam Lally

Member Price: FREE

Non-Member Price: FREE

Would you like to start exploring the opportunities LinkedIn Ads could provide your business? Maybe you’re already using the platform, but want to improve your strategy? Wherever you are on your LinkedIn Ads journey, this webinar is a must if you’d like to improve the performance of your campaigns.

It is estimated that over 75% of the working population in the UK has a LinkedIn profile. As a Social Media platform, that means it provides a huge opportunity for you to promote your organisation’s products and services to a substantial audience and grow its client-base.

In this webinar you will see the features and benefits LinkedIn Advertising offers your business, including building audiences to target different advertising options and creatives and how to use the LinkedIn Insights Tag to reconnect to your website visitors. 

Who should attend this webinar?

If you’ve ever considered advertising on LinkedIn to attract new clients, or if you’re already trying it but want to find ways to improve the results, this webinar is perfect for you. You don’t need to have any prior experience of LinkedIn Ads to get involved and start optimising your current advertising strategy.

This webinar has limited places and priority will be given to trading SMEs based in Leicester and Leicestershire.

What will we cover?

  • Understanding the options with LinkedIn Ad Creatives.

  • Managing budgets, bidding, and Ad scheduling.

  • Using LinkedIn audience creation and targeting.

  • Setting up the LinkedIn Insights Tag for advanced audience targeting.

  • Utilising Ad reporting and providing tips on optimisation.

What outcomes can you expect from joining us?

After attending this webinar, you will: 

  • Actionable ideas to help you get the most out of your LinkedIn advertising.

  • An understanding of how to create advanced audiences to target. 

  • The ability to deploy the LinkedIn Insights Tag to improve conversion rates.

Here’s a quick breakdown of the session

10.00am - 10.45am - Webinar presentation
10.45am - 11.00am - Break
11.00am - 11.45am - Webinar presentation
11.45am - 12.00pm - Q&A

Who’ll be presenting this webinar?

Image of Liam Lally

Liam Lally is owner of Zaddle Internet Marketing based in Welton. Liam has built an impressive reputation in digital marketing and is considered to be one of the region’s leading authorities on Social Media and Networking. He specialises in Paid Digital Advertising and is a certified Google AdWords partner and Hootsuite professional, providing businesses of all sizes with advice, training and, if required, full management of their Google AdWords PPC campaigns.






Here’s how simple it is to book your place

This webinar will be delivered via ‘Go to Webinars'. To attend this fully-funded event, your organisation must be registered and verified as eligible to receive support through the Digital Growth Programme. If you’re not already registered, you can do this now:

Once you are registered onto the programme you can book your place onto our webinars and workshops. Please note we can only accommodate one delegate per organisation on this webinar.

To register for a place all you need to do is complete the booking form. It’s quick and easy and if you have any questions, just contact your dedicated Events & Engagement Officer, Kam Atker on 07971 403 786.


This webinar is delivered by the East Midlands Chamber’s Digital Growth Programme team and is part-funded by the European Regional Development Fund, East Midlands Chamber and Leicestershire County Council.