Digital Webinars Developing Skills

Improving website performance using Google Analytics

Event Information:

Type: Digital Growth

Venue: Webinar, Leicestershire

Date: Wednesday, 3 February 2021

Time: 10:00am - 12:00pm

Available To: Eligible SME's

Speaker: Ian Lockwood

Member Price: FREE

Non-Member Price: FREE

Do you have Google Analytics on your organisations website, but feel you’re not fully utilising it? Would you like to gain a deeper understanding of how to harness its capabilities to improve your website’s performance and enhance your digital marketing strategy? If you would, this webinar is a great way to get started.

Google Analytics provides an almost overwhelming amount of data to help you track and measure your website traffic, to provide a snapshot of the effectiveness of your online marketing activity. A question often asked is: “how do I use Google Analytics to identify improvements I could make?”

During this webinar we’ll aim to answer that question by taking you through examples of real accounts and websites, to demonstrate how actionable insights can be found and used to great effect.


Who should attend this webinar?

This webinar is a must for business owners and marketing leaders who have Google Analytics installed on their website and want to use it to find ways to improve their website and digital marketing. It’s aimed at beginner to intermediate users, so no specialist technical knowledge is required to attend.
This webinar has limited places and priority will be given to trading SMEs based in Leicester and Leicestershire.

What will we cover?

  • Assessing landing page performance, to find priority pages to improve.

  • Segmenting and filtering to check whether aggregate metrics reflect your target audience’s experience, e.g. is your true’ bounce rate what you think it is?

  • Checking user performance by segment, to identify problem areas such as mobile devices, location or demographics.

  • Reviewing traffic sources to identify quick wins and problem areas.

  • Using Secondary Dimensions to segment reports and reveal actionable insights about performance.

  • Understanding how ‘Multi Channel Funnels’ can show you the real value of different traffic sources that contribute to conversions.

What outcomes can you expect from joining us?

After attending this webinar, you will: 

  • Identify who your most valuable visitors are, how well your marketing channels are working and how people experienced your website.

  • Confidently use Google Analytics reports to quickly identify areas on your website that can and should be improved, empowering you to take actions to increase the ROI of your marketing and ultimately generate more business.

  • Manipulate reports to deliver clarity on what is and isn’t working.

Here’s a quick breakdown of the session

10.00am - 10.45am - Webinar presentation
10.45am - 11.00am - Break
11.00am - 11.45am - Webinar presentation
11.45am - 12.00pm - Q&A

Who’ll be presenting this webinar?

Image of Ian Lockwood

Ian Lockwood is an online marketing and web design specialist who has worked with the Chamber since 2007. He specialises in SEO, PPC, Google Analytics and conversion rate optimisation. During his 20-year career, Ian has helped B2B and B2C businesses across all sectors to get the most from their online presence..





Here’s how simple it is to book your place

This webinar will be delivered via ‘Go to Webinars'. To attend this fully-funded event, your organisation must be registered and verified as eligible to receive support through the Digital Growth Programme. If you’re not already registered, you can do this now:

Once you are registered onto the programme you can book your place onto our webinars and workshops. Please note we can only accommodate one delegate per organisation on this webinar.

To register for a place all you need to do is complete the booking form. It’s quick and easy and if you have any questions, just contact your dedicated Events & Engagement Officer, Kam Atker on 07971 403 786.


This webinar is delivered by the East Midlands Chamber’s Digital Growth Programme team and is part-funded by the European Regional Development Fund, East Midlands Chamber and Leicestershire County Council.