Digital Webinars Developing Skills

Maximising your Email Marketing skills

Event Information:

Type: Digital Growth

Date: Tuesday, 11 August 2020

Time: 2:00pm - 4:00pm

Available To: Eligible SME's

Member Price: FREE

Non-Member Price: FREE

This webinar is delivered by the East Midlands Chamber’s Digital Growth Programme team and is part-funded by the European Regional Development Fund, East Midlands Chamber and Leicestershire County Council.

Take your email marketing beyond the subject line and into a world of personalisation, optimisation and reactivation with these advanced strategies that move your marketing to the top of the inbox..

Email marketing is a tried and true way of keeping your customers up-to-date with the latest news from your business. Over time, you grow your email marketing list but still find your engagement levels can drop. Subscribers unsubscribe, open rates can dwindle, and content can become stale.

This maximising your email marketing skills webinar is designed to help you manage your email marketing so that engagement creep higher, subscribers stay subscribed, and content remains relevant for every one of your subscribers.

This webinar will cover:

  • Segmentation – Having a list of subscribers is great but to really get more from your email marketing you need to have targeted content based on segmentation of your database. Find out how to segment your database with these simple techniques.

  • Personalisation – Dale Carnegie once said that “a person's name is to that person, the sweetest and most important sound in any language”. Turn this insight into improved marketing performance with email personalisation.

  • Dynamic content – Move beyond the basics of personalisation and into the realms of dynamic content, automatically pulling through the most contextual content for every subscriber… automatically!

  • A/B Testing – Should your call-to-action button be blue or green? Would putting an emoji in the subject line increase your open rate? Stop hypothesising and start testing with A/B testing for optimal performance.

  • Reactivation – Having subscribers who don’t open or engage with your emails is no use to anyone and can actually be damaging to your email marketing efforts. Use re-engagement techniques to bring back those who used to like you and revitalise your email marketing list.

  • Automation – Do less, achieve more. Isn’t that the dream? With email automation, you can set and (almost) forget, and let commonly occurring actions happen without the need for manual action.

Webinar Outcome:
Delegates will leave the webinar with actionable techniques to implement into their email marketing strategies. They will know how to use some of the most popular email marketing software to better target their subscribers and improve performance over time.


Who Should Attend:

This webinar is for anyone who is already doing email marketing but wants to get more from their efforts. This is not for beginners and will be covering intermediate and advanced techniques for email marketing.

Places are limited and priority will be given to trading SMEs based in Leicester and Leicestershire.


  • 2.00pm - 2.45pm - Webinar presentation
  • 2.45pm - 3.00pm - Break
  • 3.00pm - 3.45pm - Webinar presentation
  • 3.45pm - 4.00pm - Q&A


Speaker Information:

Image of Martin Broadshurst
Martin Broadhurst is a digital strategist and EOS implementer with over a decade of leadership experience in digital agencies. Working closely with companies' leadership teams, Martin helps clarify priorities, define the vision, and get traction through better working practices. He is also Chartered Institute of Marketing Tutor helping marketing professionals become digital strategy experts.



Book Your Place:

This webinar will be delivered via Go to Webinars. To register for a place complete the booking form.
Any questions please speak to your dedicated Events & Engagement Officer - Kam Atker - 07971 403 786