Digital Webinars Developing Skills

Maximising your Marketing Automation

Event Information:

Type: Digital Growth

Venue: Webinar, Leicestershire

Date: Wednesday, 17 March 2021

Time: 2:00pm - 4:00pm

Available To: Eligible SME's

Speaker: Martin Broadhurst

Member Price: FREE

Non-Member Price: FREE

Are you responsible for marketing your business and generating new sales leads? Would you like to spend less time performing routine tasks by optimising your marketing automation, so that you can focus more on nurturing new and existing clients and customers? If you would, this webinar will show you how to deploy marketing automation to maximum effect.

There’s no doubt that the rise of automation in marketing is helping teams from all sectors to work smarter and maximise results.

Advanced marketing automation technology empowers you to deliver the right messaging at the right time and when used correctly, can deliver outstanding results. By embedding marketing automation in your strategy, you can easily segment your marketing messages, keep your database in tip-top condition and convert more leads by delivering relevant content that turns cold prospects into hot opportunities. 


Who should attend this webinar?

This webinar is ideal for anyone who is familiar with email marketing software and now wants to take their skills to the next level, to power up their organisation’s lead generation and customer retention engine. You don’t need any advanced technical abilities to attend and you’ll leave with a range of impactful skills you can start using in your businesses straight away.

This webinar has limited places and priority will be given to trading SMEs based in Leicester and Leicestershire.

What will we cover?

  • Letting every subscriber know you care by saying hello in style with automated welcome emails.

  • Nurturing leads and converting them into tangible opportunities, by keeping your prospects engaged throughout their buyer journey.

  • Sending the right content at the time, to make sure your brand is front of mind when it’s time to buy.

  • Maintaining contact databases and self-segmentation to create opportunities by improving advertising effectiveness, increasing conversions and minimising contact churn.

  • Using automation to keep your contact database up-to-date and highly segmented effortlessly.

  • Improving customer retention and loyalty by automating the more routine parts of your key account management processes, allowing you to devote more time on the real human interaction that adds value to your customers.

  • Using re-engagement techniques to revitalise your email marketing list and re-connect with lapsed customers and prospects.

  • Reducing shopping cart abandonment by utilising automation to turn more browsing prospects into checked-out customers and add more revenue to your bottom-line.


What outcomes can you expect from joining us?

You will leave this webinar with actionable techniques to:

  • Improve your email marketing strategy.

  • Make impactful use of automation tools.

  • Create advanced automations to achieve your commercial objectives.

Here’s a quick breakdown of the session

2.00pm - 2.45pm - Webinar presentation
2.45pm - 3.00pm - Break
3.00pm - 3.45pm - Webinar presentation
3.45pm - 4.00pm - Q&A

Who’ll be presenting this webinar?

Image of Martin Broadhurst

Martin Broadhurst is a digital strategist and EOS (Entrepreneurial Operating System) expert. He majors in Email Marketing, CRM and Automation and, as a Chartered Institute of Marketing tutor and experienced digital agency leader, has been helping marketing professionals to hone their digital skills for over 10 years.





Here’s how simple it is to book your place

This webinar will be delivered via ‘Go to Webinars’ - to register for a place all you need to do is complete the booking form. It’s quick and easy and if you have any questions, just contact your dedicated Events & Engagement Officer, Collette Degia on 07387 141 590.


This webinar is delivered by the East Midlands Chamber’s Digital Growth Programme team and is part-funded by the European Regional Development Fund, East Midlands Chamber and Leicestershire County Council.