Digital Webinars Developing Skills

Selecting the right Social Media Platforms for your Business

Event Information:

Type: Digital Growth

Venue: Webinar, Leicestershire

Date: Wednesday, 8 December 2021

Time: 10:00am - 12:00pm

Available To: Eligible SME's

Speaker: Paul Ince

Member Price: FREE

Non-Member Price: FREE

You know you need to use social media to help promote your business, but perhaps you’re worried that the choice is too overwhelming. How do you know which platforms to use for your target market?

Whether it’s Facebook, Twitter, LinkedIn, Instagram, Pinterest or even TikTok, it takes time away from delivering products and services to your customers. In this seminar you’ll get a summary of the major platforms, who is using it and what businesses can use it for so that you can choose which platforms you should focus on and which ones you can avoid.

Who should attend this webinar?

Anyone using, or considering using, social media to increase their own visibility online, or increase the brand awareness of their company. This seminar is valuable to people new to social media but is also a useful refresher for anyone thinking they spend too long on managing numerous platforms.

This webinar has limited places and priority will be given to trading SMEs based in Leicester and Leicestershire.

What will we cover?

  • A brief summary of how businesses can use social media to promote themselves
  • A run through of each of the major platforms
  • Demographic information on users
  • Key industries that platforms work for
  • Different content creation types that exist within them

What outcomes can you expect from joining us?

You’ll leave this webinar with enhanced Social Media skills including:

  • Be able to understand the key benefits of different platforms.
  • Be able to focus your time on the platforms that will generate the best return on your time
  • Understand the main differences in the platforms and apply it to your audience

This is an interactive, action planning online workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.

Here’s a quick breakdown of the session

10.00am - 10.45am - Webinar presentation
10.45am - 11.00am - Break
11.00am - 11.45am - Webinar presentation
11.45am - 12.00pm - Q&A

Who’ll be presenting this webinar?

Image of Paul Ince
Paul Ince is owner of LikeMind Media in Loughborough and a digital marketing strategist who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market. With nearly 20 years’ experience in the IT industry he has supported many businesses to increase their visibility online and grow their business through digital technology.


Here’s how simple it is to book your place

This webinar will be delivered via ‘Go to Webinars’ - to register for a place all you need to do is complete the booking form. It’s quick and easy and if you have any questions, just contact your dedicated Events & Engagement Officer, Kam Atker on 07971 403 786.


This webinar is delivered by the East Midlands Chamber’s Digital Growth Programme team and is part-funded by the European Regional Development Fund, East Midlands Chamber and Leicestershire County Council.