Developing Skills

What's New in Paid Advertising

Event Information:

Type: Digital Growth

Venue: Webinar, Leicestershire

Date: Thursday, 29 April 2021

Time: 10:00am - 12:00pm

Available To: Eligible SME's

Speaker: Liam Lally

Member Price: FREE

Non-Member Price: FREE

Get the latest information on all the paid digital advertising platforms including Google & Bing, Facebook, Instagram, LinkedIn, Twitter, Pinterest, Snapchat and TikTok. Get yourself ready for new updates coming throughout 2021, and ensure you are aware of changes already implemented across these platforms throughout 2020.

Keeping on top of these changes ensures your accounts don’t fall behind your competitors, and highlight the opportunities you could take advantage of that could be beneficial to your type of business.

Who should attend this webinar?

This webinar is for anyone with an interest or responsibility for digital marketing, website performance and any aspect of paid digital advertising. The webinar assumes no prior knowledge of paid digital advertising, with all topics fully explained and questions from delegates answered as part of the session.

This webinar has limited places and priority will be given to trading SMEs based in Leicester and Leicestershire.

What will we cover?

  • Google Smart Bidding Additions & Improvements
  • Google’s recommendations feature
  • Facebook & Instagram preparing accounts for iOS14 updates
  • Changes to LinkedIn Sponsored Messaging Ads
  • Changes to creative asset sizes for LinkedIn Ads
  • LinkedIn Event advertising changes
  • Pinterest changes to objectives and metrics reporting
  • Changes to personalised Ads on TikTok
  • Snapchats Dynamic Product Ad changes
  • Changes to branded content Ads on Instagram

What outcomes can you expect from joining us?

After attending this webinar, you will:

  • Understand changes in search ads that could impact your business
  • Gain best practice insights to help with your paid digital advertising
  • Understand the advantages and disadvantages of Smart Bidding
  • Understand the impact of iOS14 changes to your Facebook & Instagram data

Here’s a quick breakdown of the session:

10.00am - 10.45am - Webinar presentation
10.45am - 11.00am - Break
11.00am - 11.45am - Webinar presentation
11.45am - 12.00pm - Q&A


Who’ll be presenting this webinar?

Image of Liam Lally

Liam Lally is owner of Zaddle Internet Marketing based in Welton. Liam has built an impressive reputation in digital marketing and is considered to be one of the region’s leading authorities on Social Media and Networking. He specialises in Paid Digital Advertising and is a certified Google AdWords partner and Hootsuite professional, providing businesses of all sizes with advice, training and, if required, full management of their Google AdWords PPC campaigns.




Here’s how simple it is to book your place

This webinar will be delivered via ‘Go to Webinars'. To attend this fully-funded event, your organisation must be registered and verified as eligible to receive support through the Digital Growth Programme. If you’re not already registered, you can do this now:

Once you are registered onto the programme you can book your place onto our webinars and workshops. Please note we can only accommodate one delegate per organisation on this webinar.

This webinar will be delivered via ‘Go to Webinars’ - to register for a place all you need to do is complete the booking form. It’s quick and easy and if you have any questions, just contact your dedicated Events & Engagement Officer, Collette Degia on 07387 141 590.


This webinar is delivered by the East Midlands Chamber’s Digital Growth Programme team and is part-funded by the European Regional Development Fund, East Midlands Chamber and Leicestershire County Council.