Email Marketing, CRM and Big Data
Email is one of the main forms of communication that businesses use to keep potential and existing customers informed about products and services that are available – it is instant, and trackable.
As a business you will need to continuously evolve email and CRM tactics to cater to your changing market. There are many ways to capture data to profile your customer – what they like, dislike and what they frequently buy.
With the help of our Data and CRM expert the Digital Growth Programme will support you to effectively use this market intelligence to increase sales, and most importantly help you understand how to store this data correctly so it complies with the new GDPR regulations.