Email Marketing, CRM and Big Data Developing Skills

GDPR, PECR and Marketing - Loughborough

Event Information:

Type: Digital Growth

Venue: The Link Hotel, Loughborough, LE11 4EX

Date: Wednesday, 3 April 2019

Time: 8:00am - 11:30am

Member Price: FREE

Non-Member Price: FREE


Handing and managing data is a challenge for any organisation but with the recent changes in data protection laws including GDPR, and the changes that were made to PECR in 2018 seem to have slipped under a lot of businesses radar.

You may be asking - What is PECR?

PECR stands for The Privacy and Electronic Communications Regulations, this sits alongside the Data Protection Act and the GDPR. It gives people specific privacy rights in relation to electronic communications including:

  • Marketing calls, emails and texts
  • Cookies and similar technologies
  • Keeping communications services secure
  • Customer privacy as regards to traffic and location data, itemised billing, line identification, and directory listings

If your business engages in any of the above activities then you need to ensure compliance.

This introductory seminar will provide you with a better understanding to allow you to make the right decision for your business. Delivered by Digital Growth Programme Consultant, Lee Callender, he will demonstrate the key steps you need to take to ensure your business stays on the right side of PECR along with GDPR.

The seminar will cover:

The key elements covered on this seminar will include:

  • What kind of areas do PECR cover?
  • Do PECR apply to me?
  • How does this fit with the GDPR?
  • Are there any exemptions?
  • How can the ICO help us comply?
  • What action can the ICO take to enforce PECR?

PECR has been amended several times since its introduction with the latest changes including the introduction of director liability for serious breaches of the marketing rules.

Seminar outcome

Attending this seminar will allow you to gain an understanding about the most important elements of protecting your business from breaching PECR and the fines associated with it. 

Book Your Place

Any questions please speak to your dedicated Events & Engagement Officer - Leicestershire - Katie Peggs - 07387 141590

Please note in order to attend this fully funded event your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme. The process of registration is quick and easy and you only need to go through this process once. Click here to register.

Delegates from organisations registered to the Leicester and Leicestershire Digital Growth Programme are only able to book a place on events located within Leicester City or Leicestershire.

We can only accommodate three delegate per organisation on this seminar.

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