Social Media Developing Skills

Visual Marketing with Instagram and Pinterest

Event Information:

Type: Digital Growth

Venue: Leicester Marriott Hotel, LE19 1SW, Leicester

Date: Thursday, 19 March 2020

Time: 10:00am - 1:00pm

Available To: Eligible SME's

Member Price: FREE

Non-Member Price: FREE


Learn what visual marketing is and how to use it effectively within your business. This seminar covers use of visual marketing in social media and other platforms and offers practical advice on how to get started.

As consumers of content, we are overwhelmed with the sheer volume of blogs, posts, videos and other media that are being created. As a business, how can you use visual marketing to stand out above the noise and make an impact on new and existing customers?

Digital marketing consultant, Paul Ince, talks of the importance of visual marketing in order to tell a brand’s story, but in a way that is accessible for all size businesses – even those without any budget.

Who should attend:
Any organisation looking to start, or become better at, taking a more visual approach to their marketing content. You don’t need to be technical or have any experience in visual marketing to attend – the seminar is pitched at beginner to intermediate level.

This seminar will cover:

  • What is visual marketing? – What do we mean by visual marketing in today’s marketing landscape, with particular reference to social media?

  • Storytelling – Reasons why overt sales-based messaging no longer works and strategies around how to tell stories using visual marketing instead.

  • How to use emotion contained within media to connect to your audience.

  • Using visuals to convey specific messages – Learn how images can be used to convey the core messages of a campaign and how this is associated to specific consumer intentions. This section also includes an exercise to allow you to determine your core message in visual form.

  • Platforms – Specific guidance on the most popular platforms for visual marketing and how they differ based on demographic, features and visual capabilities.

  • Mobile is the new TV – Why video is increasingly important and how to use formats that are appropriate to the specific platform and audience.

  • The Future – A glance into the future of visual marketing and how to get ahead of your competition by using it sooner rather than later.

Seminar outcome:
Delegates will leave the seminar armed with the expert knowledge required to start using visual marketing. They will be able to begin to plan content around their business, their people and their products using the most appropriate tools available to them.

Seminar schedule:

10.00 am   Registration, networking and refreshments
10.30 am   Welcome and overview of the Digital Growth Programme
10.45 am   Presentation by Paul Ince
12.30 pm   Networking and light lunch
  1.00 pm   Close

Event eligibility:
In order to attend this fully funded event, your organisation must be based within Leicester or Leicestershire and have been verified as eligible to receive support through the Digital Growth Programme. You will need to register onto the programme before you can book a place - check if you qualify here.

Please note:

  • We can only accommodate one delegate per organisation on this seminar
  • Priority will be given to those businesses who have not received 12 hours of funded support through the programme

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