Import & Export Enabling International Trade

Profitable Pricing for Export

Event Information:

Venue: Chamber offices, Nottingham, Nottinghamshire

Date: Tuesday, 4 June 2019

Time: 9:00am - 4:30pm

Available To: Anybody

Member Price: £260.00+VAT

Non-Member Price: £370.00+VAT


Is your company exploring export for the first time, or perhaps increasing export activity as part of a wider business strategy? Whatever your rationale, you will no doubt be seeking to increase sales turnover – but how will export affect the bottom line?

Many exporters do not fully appreciate just how easily profit margins can be eroded through inefficient business practice or, very simply, lack of knowledge. Do you have a good understanding of all your export costs? How do these impact on your export pricing and the profitability of your business?

This interactive workshop will give delegates the opportunity to examine the real costs associated with the various stages of the export process and to explore how successfully these are being incorporated into the company’s export pricing strategy and/or accounts.

The course will cover:

Export pricing strategies and factors which influence them

The costs associated with translating a USP into international markets

Exploration of other export related costs - the obvious and the less obvious!

Building your export quotation/price

Common costly mistakes

A reality check

Course Outcome:

Delegates will understand how the ultimate responsibility for profitability in international trade is shared across the company and how to avoid common, costly mistakes when pricing their product/service for export markets.

Who should attend:

This is not a financial masterclass. This course is suitable for companies exporting both products and services. It is appropriate for staff from within an organisation who have a responsibility for developing sales in overseas markets and/or costing and processing export orders.

About the Trainer:

Becky Stark has been an accredited member of the Institute of Export for twenty years and runs her own business, Stark Export Focus, delivering international trade support, advice and training to companies across the UK. Becky has extensive experience of delivering training for the British Chambers of Commerce and the DIT, and offers accredited and independent public and in-house courses which encompass both the practical and strategic aspects of international trade. She takes great pride in her interactive delivery style, the rapport she develops with delegates and the high levels of customer satisfaction.

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