Business Growth

20 Simple Ways to Get your Website Generating more Business

Organic Search

08/08/2024 9:30 am

08/08/2024 11:00 am


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For further information on this event, please contact: Hannah Kerridge on 07741 163242 or email


Increasing the conversion rate of your website (the percentage of visitors who convert into leads or customers) can be surprisingly straightforward. In this webinar we’ll explore 20 simple strategies to enhance your web pages and drive greater business success.

By emphasising the advantages of your service, crafting persuasive language, and adjusting page layouts to highlight critical elements for visitors, you’ll discover how to supercharge your website’s potential for converting visitors into customers. Most of these tips involve simple text alterations that won’t cost you anything to implement. Throughout the webinar, we’ll showcase real-world examples demonstrating how straightforward changes have led to significantly improved conversion rates across various websites.


Who should attend?
Aimed at anyone responsible for a business website or the performance of digital marketing campaigns. No technical knowledge is required and the information is applicable to any type of website or business.

What outcomes can you expect from joining us

What outcomes will be achieved?
After attending this webinar, you will understand how to achieve the following:

• Guiding Visitors: Ensure that visitors land on the right pages and find the information they need
• Crafting Effective Value Propositions: Learn how to write compelling value propositions and benefit statements that drive conversions
• Mastering Calls to Action: Understand the art of creating and using effective calls to action (CTAs)
• Prioritising User Experience: Recognise the importance of user experience, including readability and page load speed
• Optimising Forms: Design forms that encourage more completions and minimise friction
• Building Trust: Display reassurance and trust signals to instil confidence in visitors
• Leveraging Social Proof: Utilise customer reviews and testimonials to build credibility
• Applying Persuasion Tactics: Explore tactics such as scarcity, urgency, and incentives to boost conversions

Ian Lockwood

Ian Lockwood is an Online Marketing and Web Design Specialist, who has worked with the Chamber since 2007. He specialises in SEO, PPC, Google Analytics and conversion rate optimisation. During his 20-year career Ian has helped B2B and B2C businesses across all sectors to get the most from their online presence.

Additional Information

Workshops are open to start-up and established small to medium sized enterprises located in the following local authority areas taking part in the East Midlands Chamber’s Accelerator project:
Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Erewash; Gedling; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; South Derbyshire.
(Please note: Businesses based in districts not participating in the Accelerator project (i.e. Bolsover; Leicestershire) may attend providing they are members of East Midlands Chamber. In such instances, please contact Hannah Kerridge on 07741 163242 who will approve your booking.)
The Accelerator project delivers online webinars and full-day workshops. The webinars are designed as one-hour taster sessions and the workshops as full-day training sessions which are designed to provide delegates with an actionable plan and strategy.
This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber.

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