Business Growth

Essential Guide to Social Media Marketing

Social Media & Content Marketing

06/08/2024 9:30 am

06/08/2024 4:00 pm

Horsley Lodge, Ilkeston, DE21 5BL

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For further information on this event, please contact: Emily Gascoyne on 07741 904395 or email


Are you new to Social Media Marketing? Whether you need to create a strategy or want ideas to increase engagement, this workshop will provide you with an essential guide of the options available to your business.

Many businesses use social media as part of their marketing strategy. It offers an efficient and effective way to communicate with your target market, generate leads and sales and maintain a community of fans. But many companies don’t take full advantage of social media. It’s a big topic to cover.

This fast-paced workshop is designed to take delegates through the labyrinth of social media and come out with an actionable plan to use for the benefit of their business, whether they are a novice or someone with more expertise.


Who should attend?
Whether you are a beginner or someone with more experience, this workshop will help you understand the current social media landscape and leave you with actionable steps to implement the next day.

If you are an experienced social media manager with significant expertise in social media platforms, this workshop may not be best suited to your needs.

What’s covered:
• Social media today – the landscape, and what you need to know
• How social media can contribute to your business goals
• Understanding your audience – demographics, preferred content, user habits
• Selecting social media platforms to work with
• Content and frequency – the different types of content possible, selecting the ones that work best for your audience and business
• Understanding analytics – take better decisions based on real data
• Paid social content – when it may help, what to do to learn more about it

What outcomes can you expect from joining us

What outcomes will be achieved?
• Greater understanding of the social media options available to your business
• Greater understanding of audience preference and behaviour
• Become more efficient in the time you spend on social media
• Learn how to engage customers and prospects on social media
• Generate a social media action plan
• You will also leave with a practical action plan to apply in your business straight away

Paul Ince

Paul Ince is owner of ‘LikeMind Media’ in Loughborough – he’s a digital marketing strategist who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market. With nearly 20 years’ experience in the IT industry he has supported many businesses to increase their visibility online and grow their business through digital technology.

Additional Information

Workshops are open to start-up and established small to medium sized enterprises located in the following local authority areas taking part in the East Midlands Chamber’s Accelerator project:
Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Erewash; Gedling; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; South Derbyshire.
(Please note: Businesses based in districts not participating in the Accelerator project (i.e. Bolsover/ Leicestershire) may attend providing they are members of East Midlands Chamber. In such instances, please contact Emily Gascoyne on 07741 904395 who will approve your booking)
The Accelerator project delivers online webinars and full-day workshops. The webinars are designed as one-hour taster sessions and the workshops as full-day training sessions which are designed to provide delegates with an actionable plan and strategy.
This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber.

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