Business Growth

Generating and Winning New Sales


20/08/2024 9:30 am

20/08/2024 4:00 pm

Dronfield Hall Barn, Dronfield, Derbyshire, S18 1PX

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For further information on this event, please contact: Emily Gascoyne on 07741 904395 or email


Every business will at some point have to generate and win new sales, even if you have a regular customer base, who keep buying from you, natural attrition or the need to grow or compete will require new sales activity.

During this full day workshop, you’ll get to explore practical ways to generate additional opportunities to win more sales, from existing customers or from customers you haven’t met yet.


Who should attend?
Business owners, Sales leaders or Sales executives who are responsible for generating and winning new sales opportunities.

What’s covered:
• What’s your strategy, what sort of sales do you want?
• Selecting the opportunities you want to win
• Ways to grow your sales, not just new customers
• What about the competition, how to win the sale
• Adjusting your overall offer to make it more attractive
• How to structure your interactions with a client or prospect
• Gain rapport quickly using verbal and non-verbal communication
• Identifying your client’s motivators to buy
• Powerful questions to help your client become clear on the right solution
• Objections – how to answer them and maintain your position
• Closing made easy

What outcomes can you expect from joining us

What outcomes will be achieved?
• Develop a clear strategy.
• Learn about practical ways to generate more opportunities from new and existing customers.
• Develop a win-win for you and your customers.
• Build confidence in your sales communication.
• You will also leave with a practical action plan to apply in your business straight away.

Charles Barnascone

The course leader for this event is Charles Barnascone. Charles is a highly experienced trainer, sales coach and business development consultant who has worked with a large number of diverse companies delivering training solutions in an innovative way and providing business development support.

Additional Information

Workshops are open to start-up and established small to medium sized enterprises located in the following local authority areas taking part in the East Midlands Chamber’s Accelerator project:
Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Erewash; Gedling; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; South Derbyshire.

(Please note: Businesses based in districts not participating in the Accelerator project (i.e. Bolsover; Leicestershire) are also invited to attend providing they are members of East Midlands Chamber.) Please contact Emily Gascoyne on 07741 904395 who will approve your booking.

The Accelerator project delivers online webinars and full-day workshops. The webinars are designed as one-hour taster sessions and the workshops as full-day training sessions which are designed to provide delegates with an actionable plan and strategy.

This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber.

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