Business Growth

Marketing Made Easy for Tourism Businesses

Hospitality & Visitor Economy, Marketing

15/10/2024 9:30 am

15/10/2024 4:00 pm

Lee Wood Best Western, Buxton, SK17 6TQ

Book a place


For further information on this event, please contact: Emily Gascoyne on 07741904395 or email


Join us as we take a Tourism sector specific look at marketing your visitor economy business to full effect.


This six hour workshop will cover:

Your why – understanding the story you want to tell and how to tell it

Identifying your customer – building a customer persona and understanding demographics to allow you to target them effectively

Selecting the right marketing channels that will match your target customer
– Website
– Online Travel Agents
– Email marketing
– Social media
– Events/Networking/Relationship building
– PR
– Advertising
– Print marketing
– Influencer marketing

Crafting a strategy that generates results

Understanding what’s working – using metrics/analytics to take future decisions

What outcomes can you expect from joining us

Action planning exercises will be conducted throughout the workshop at relevant sections to ensure you leave with a plan you can implement the following day once you are back in your business.

Don’t forget that this workshop also offers you a great opportunity to network with other tourism businesses.

Additional Information

Workshops are open to start-up and established small to medium sized enterprises located in the following local authority areas taking part in the East Midlands Chamber’s Accelerator project:
Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Erewash; Gedling; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; South Derbyshire.

(Please note: Businesses based in districts not participating in the Accelerator project (i.e. Bolsover; Leicestershire) are also invited to attend providing they are members of East Midlands Chamber.)
Please contact Emily Gascoyne on 07741904395 who will approve your booking.

The Accelerator project delivers online webinars and full-day workshops. The webinars are designed as one-hour taster sessions and the workshops as full-day training sessions which are designed to provide delegates with an actionable plan and strategy.
This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber.

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