In-Person
There are over five million active podcasts available to listen to worldwide. Although it sounds a large number, it’s still nowhere near as competitive a space as the Internet or social media for being discovered.
Podcasting is a popular format for the sharing of ideas and concepts, of diving deep into interesting topics and building audiences of loyal fans, interested in the subject matter. Businesses can take advantage of the changing ways audiences access content by demonstrating their knowledge and expertise while creating an opportunity for those audiences to connect to them.
In this session, you’ll learn why a business should consider podcasting and the strategies needed to successfully produce and launch a podcast.
Things we’ll cover
• Reasons to consider podcasting for your business
• The key stages of podcast production and promotion
• Defining purpose and aligning podcasting with your business goals
• Structure and format decisions
• Naming your podcast
• Production of the podcast, including edition
• Where to host your podcast and distribution options
• Artwork, promotion and general marketing
Who should attend?
Anyone using, or considering using, podcasts to increase the brand awareness of their company and find additional ways to connect with their target audience.
After attending this workshop, you will have a better understanding of the potential podcasting has for your business. You’ll even have an idea for your show and actions to start the process of recording.
book your place
Please complete with delegate details, we can only accept one delegate booking per form. If you wish to book multiple delegates, please email business.training@emc-dnl.co.uk or complete a form for each delegate.
UPCOMING EVENTS
