Business Growth

Understanding your Ideal Customers


03/09/2024 9:30 am

03/09/2024 11:00 am


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For further information on this event, please contact: Hannah Kerridge on 07741 163242 or email


Creating a customer avatar for your business

A crucial part of driving your business objectives involves understanding your
customers, what drives them and how to find them. By doing this, you’re in a
better position to make strategic decisions. For example, it may be that your
most profitable target market is really active on Facebook, so a targeted
Facebook campaign which speaks to their motivations would be a good idea,
but you won’t know that without doing some research.

Creating a customer Avatar is the first step in developing a marketing
strategy that supports your business goals and provides a positive return on
investment for your marketing spend.

In this interactive session, we will work through the process of developing your ideal
client avatar and consider how this fits in with your marketing.


Who should attend?
Business owners, marketing managers, or anyone involved in marketing and

If you’ve felt pulled in lots of different directions by the things that you feel
you ‘should’ do, customer avatars can help to focus attention on the things
that are most likely to yield results, saving time and money.

What’s covered:
• What is an ideal client avatar?
• Why is it important?
• How do you find them?
• How can I attract them?
• Q&A session

What outcomes can you expect from joining us

What outcomes will be achieved?
Knowing your ideal client avatar takes the guesswork away from marketing.
Delegates will leave with a clearer understanding of their customers, and
where best to focus marketing efforts.

Lindsey Newman-Wood

Lindsey Newman-Wood from Passion Marketing strives to make all her workshops engaging, fun and full of hints and tips to take away and use in your business right now.

Additional Information

Workshops are open to start-up and established small to medium sized enterprises located in the following local authority areas taking part in the East Midlands Chamber’s Accelerator project:
Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Erewash; Gedling; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; South Derbyshire.
(Please note: Businesses based in districts not participating in the Accelerator project (i.e. Bolsover; Leicestershire) may attend providing they are members of East Midlands Chamber. In such instances, please contact Hannah Kerridge on 07741 163242 who will approve your booking.)
The Accelerator project delivers online webinars and full-day workshops. The webinars are designed as one-hour taster sessions and the workshops as full-day training sessions which are designed to provide delegates with an actionable plan and strategy.
This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber.

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