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Video content is ubiquitous in marketing today. It’s predicted to form an even greater part of marketing for a business in the future.
Audiences love to watch video content and often find it easier to consume when attention is competitive. Most social media platforms prioritise video content – indeed, some platforms are built primarily on video. Using video in social media ensures your content is more likely to be seen by your target market and gives them the information they need to make a decision more rapidly.
Who should attend:
Any business that is using, or intends to use, social media as part of their marketing strategy. This session goes right back to basics including reasoning and justification for using video and does not go into technical details.
What’s covered:
• What can video do for you and your customers?
• Why use video at all?
• Video types – feed, stories, shorts
• Content ideas
• Optimal length
• Livestreaming
What outcomes will be achieved:
You will leave with a better understanding of why you should use video as part of your social media strategy, the video options and where they fit best. You’ll be able to put into practice what you’ve learned immediately.
book your place
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