Business Readiness Events Helping You Influence

Globally. Locally. Expertly. Multilingual copywriting - all you need to know.

Event Information:

Date: Wednesday, 2 December 2020

Time: 10:00am - 12:00pm

Available To: Anybody

Member Price: FREE

Non-Member Price: FREE

Globally. Locally. Expertly. Multilingual copywriting - all you need to know.

In today’s globalised world, brands and retailers can no longer get away with producing content in a single language.  Consumers demand content in their own language and in many cases, localised content is more important to users than price

The translation of content is not always the best approach to engage with consumers in new markets. These consumers have their own unique culture and identity and often require messages tailored specifically to them. It is for these reasons that brands choose to engage with their customers in the various markets in which they operate with content created with their target audience in mind.

From websites to outdoor advertising, brochures, press releases to emails and social media – retaining the essence of your brand regardless of the country, language or culture, is key to garnering sales.

This webinar will provide you with tips, pointers and take-aways to ensure your copyright is engaging, persuasive and ranks on search engines.

About the Speaker




Iwona Lebiedowicz is the Chief Executive of PAB Group - an entrepreneur, businesswoman and expert in communicating effectively on an international level. She has over fifteen years' experience in senior leadership positions in public and private sector organisations leading multinational teams and successfully managing crisis and large-scale change projects in the UK and overseas.

Booking Your Delegate Place

Please use the booking form below - a detailed confirmation will be sent to all delegates approx. 5 working days prior to the event delivery. The event will be delivered online utilising Microsoft Teams; you do not need a Microsoft account.

Please make a note of the date in your diary.

If you have any questions regarding the above. please contact the Policy Team via email:

This webinar is funded by:


Book Your Place

Submit your booking today using the form below.

NOTE: All fields are required