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Exporting: 7 Steps to SEO Success

Event Information:

Date: Thursday, 28 January 2021

Time: 9:30am - 10:30am

Available To: Anybody

Member Price: FREE

Non-Member Price: FREE

This webinar will help businesses in the D2N2 and LLEP areas identify what support is available to make their websites more appealing to international customers and accelerate their growth aspirations. 

Webinar Content

By participating you will learn how to optimise your international website performance using mainly free tools and your own efforts. There will be an overview of using Google analytics as well as how to analyse and benchmark your website, see how customers found you and optimise your site to attract more users.

Topics will include:

  • Google analytics
  • Checking your whole website; an SEO website MOT
  • Google Search Console
  • Monitoring and setting metrics
  • Website internationalisation

We will also provide an overview of the support available through the levelling up programme which includes The Export Academy, Internationalisation Fund and how to access a 1:1 consultation with an International Trade Adviser.

The Export Academy: Designed for owners and senior managers of businesses with a turnover of up to £500,000 to help build capabilities and confidence to trade internationally; and to overcome the challenges that businesses may face when they start to export.

Internationalisation Fund: May help companies that have significant potential to grow their international sales. Match-funded grants of between £1,000 and £9,000 are available for future activity for businesses based in the East Midlands (subject to eligibility and availability).

1:1 consultation with an International Trade Adviser: If you are a business which is experiencing issues in relation to International Trade

About the Speakers

Mark Bates



Mark is a highly experienced field sales, business administration and eCommerce professional, gaining that knowledge both domestically and in Europe. His passion for eCommerce has been developed whilst working with small and large companies including Sports Direct.

He has carried out digital focused roles such as SEO manager, affiliate manager and digital marketing manager. Digital marketing and exporting are a passion, and Mark strives to deliver his digital trade experience to help clients increase their international eCommerce and global web presence potential to win overseas business.

Kerry Bailey


Kerry is an International Trade Adviser for the D2N2 Local Enterprise Partnership, working with small to medium sized companies to develop their international trade ambitions across Derbyshire and Nottinghamshire.

Kerry returns to the Department for International Trade (DIT) after five years working in the International Department for Derbyshire County Council, where she led a civic and trade delegation to Anhui Province, China (2019).


Booking Your Delegate Place

Please use the booking form below - a detailed confirmation will be sent to all delegates approx. 5 working days prior to the event delivery. The event will be delivered online utilising Microsoft Teams (you do not need a Microsoft account).

Please make a note of the date in your diary.

If you have any questions regarding the above. please contact the Policy Team via email:

This webinar is funded by:

PLEASE NOTE: Any information you provide when booking your delegate place will be shared with the Department for International Trade who may contact you for the purpose of developing your international trade objectives.

Book Your Place

Submit your booking today using the form below.

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