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East Midlands Chamber News

Tradespeople missing advertising opportunity

A survey of more than a thousand businesses in London found that only 40 per cent displayed a website address on their vehicles.Whether this is because they don't have a website, or just haven't thought to include it in their contact details; in both instances valuable custom could be being lost - Easily warns."Website addresses are increasingly being used to capture potential customers' attention, but it's a worry that our research shows less than half of commercial trade vehicles display a website address," said Easily's business development director, Jonathan Robinson.Previous research by Easily also found three-quarters of the British population turns to the Internet when looking for tradespeople rather than using directory enquiries or a business directory.It also found 95 per cent of British consumers were more likely to trust a business with a professional website address and email address, than those using free services such as Hotmail and Yahoo.Justin Pearce, national accounts manager at Signs Express, a company that makes vehicle signage, has the following advice for firms opting to use company vehicles as a marketing tool:

  • Put graphics on all sides of the vehicle.
  • Make sure signage is kept in good condition - tatty graphics are not a good advertisement for your business.
  • If you don't have an eye for design, take professional advice.
  • Ask to see a proof before your signs are printed to check for grammatical or typographical errors.
  • Ensure the colours and logos used tie in with your corporate branding.
  • To read more information about setting up a website visit www.businesslink.gov.uk

(c) Business Hotline Publications Ltd 2005