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East Midlands Chamber News

Online retailer named this year's LiveWIRE

James Murray Wells, from Wiltshire, launched his business selling prescription glasses in July 2004. He charges prices as low as £15 - undercutting high street retailers by as much as £60 a pair.Since its launch, the business has sold more than 20,000 pairs of glasses and the website (www.glassesdirect.co.uk) has received more than 2 million hits.The LiveWIRE awards, run by energy company Shell since 1982, support people aged between 16 and 30 who want to start their own businesses.Murray Wells said: "I am absolutely thrilled to have won the Shell LiveWIRE Young Entrepreneur Award in the face of strong competition from businesses across the UK."I would encourage other young people considering starting a business to explore their potential and to make use of services such as Shell LiveWIRE to help make their dreams a reality."Brothers Nick and Andy Wood, co-founders of Fruit Boost, a company which sells smoothies and juice drinks, were named runners up and received a £5,000 prize. The company has two branches, one in Liverpool and one in Chester.The Shell LiveWIRE Global Potential Award was won by Brian McNicoll and Stuart Reid from Dynamo Games, who scooped a prize of £2,500.The duo, who met at university, run a business designing games for mobile phones.

  • To pre-register for next year's awards and for more information visit www.shell-livewire.org

(c) Business Hotline Publications Ltd 2005