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East Midlands Chamber News

DNCC Backs Police Christmas Campaign

2012 Operation Diamond PosterDNCC is once again backing an annual campaign by Derbyshire Police aimed at reducing the number of alcohol-related physical and sexual assaults during the festive period.

The campaign, which runs between 1-31 December, is being led by Operation Diamond, a team of officers set up to tackle such offences in Derby, South Derbyshire and Erewash.

It has been launched ahead of the Christmas and New Year party season, when there is typically an increase in people drinking in towns and cities.

The Chamber is supporting the campaign by circulating safety information that employers can share with their staff - see below for more details.

Licensees and bar staff will also be encouraged to better assess customers and refuse to serve them if they believe they have already consumed too much alcohol.

This is the third year the campaign has been run and police hope it will further reduce incidents of sexual assault. In December 2009, there were 48 crimes of this nature in the area. This number fell to 36 incidents in 2010 and remained the same in 2011.

Police are urging people to follow these simple steps which will help them enjoy a safe night out and prevent putting themselves at risk:

  • Do plan how you are going to get home safely at the end of your night out

  • Do stay with a trusted friend at all times

  • Don't leave your drink unattended

  • Don't drink beyond your known safe limits

  • Drink alcohol responsibly


  • Licensees and bar staff will also be encouraged to better assess customers and refuse to serve them if they believe they have already consumed too much alcohol. Campaign posters will be displayed across the city.

    Police officers who patrol Derby at night will approach vulnerable lone women and ensure they get home safely, with the help of local Street Pastors and licensed taxi companies.

    Detective Constable Chantelle Hunt, from Operation Diamond, said: “We want people to come to Derby and enjoy themselves but also be careful not to drop their guard and leave themselves vulnerable.

    “I would ask everyone to plan their night out in advance. Make sure you’re going out with people you know and trust and decide how you’re going to get home safely at the end of the evening. Check bus times before you leave home or book a taxi in advance.”

    To view a presentation about the campaign and how businesses can help support it, click here. Firms can also help by downloading posters and sharing them electronically with their staff or printing them and displaying them in staff rooms, on noticeboards and in other communal areas. The posters can be downloaded by clicking here and here.

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