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East Midlands Chamber News

McArthurGlen East Midlands Expecting Record Crowds For Fashion Launch

Fashion Fling launches at McArthurGlen's East Midlands Designer Outlet on 6 AprilMcArthurGlen’s East Midlands Designer Outlet will launch its first-ever Fashion Fling on 6 April to celebrate the start of the spring fashion season.

Part of a two week national initiative hosted by Europe’s leading Designer Outlet Group, the Fashion Fling will see limited edition fashion hub installations and exclusive offers in the seven UK centres.

Thousands of accessories have landed in McArthurGlen East Midlands ahead of the launch day, Saturday 6th April, kick starting the two week celebration where over 150,000 shoppers will visit the centre seeking designer and high street fashion and accessories at up to 60 per cent less, from brands including Fiorelli, Kurt Geiger and LK Bennett.

In partnership with Grazia, the Fashion Fling will celebrate the range of fantastic lust-worthy accessories and fashion available at the designer outlets. For fashion savvy shoppers who want to flirt with hot off the runway spring trends, McArthurGlen’s Fashion Fling is the must-visit style event of the season.

The Fashion Fling Hubs will house personalised polaroid photos of on-trend shoppers, a display of all the latest and greatest accessories and more.

As well as the unbeatable offers and flash sales, shoppers will easily spot this season’s hottest spring fashion and accessories products with ‘As Seen In Grazia’ swing tags placed on hero products found in the outlet; hand selected by Grazia’s team of expert stylists and fashion insiders.

Kenny Murray, Centre Manager, McArthurGlen East Midlands, says; “The Fashion Fling is bringing the fantastic, on-trend fashion and accessories we offer shoppers to the fore. The new spring products have just arrived in the centre, and across all of our designer and high street brands, there are excellent offers and additional savings to be had. Designer outlet shopping has never looked so good.”

Find out more at www.mcarthurglen.com/uk.