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East Midlands Chamber News

University develops film collaboration with China

Experts from The University of Nottingham are visiting China to explore potential new international collaborations with the country’s growing film and television industries.

They will meet leading Chinese creative industry figures and promote opportunities for postgraduate study at the University’s Institute for Screen Industries Research (ISIR).

The 16-member delegation from Nottingham’s flagship campuses in the UK, China and Malaysia will include Thomas A Walsh, award-winning Hollywood production designer for the US hit TV show Desperate Housewives and former President of the Art Directors Guild of America.

Leading the delegation will be Professor Chris Rudd, Pro-Vice-Chancellor for Knowledge Transfer and Business Engagement.

Professor Rudd said: “The international film industry is going through a period of transition and the developments in China offer us many exciting opportunities to develop partnerships and collaboration in the region.

"This Creative Industries Mission will build on the strong track record we have for working with leading studios and award-winning filmmakers.”

The West’s attempt to break into the world’s fastest growing film industry was recently underlined by the announcement that Pinewood Shepperton, home of the James Bond film franchise, is seeking to expand its production services into China by signing a joint venture agreement with the media group Seven Stars.

While in Shanghai the delegation will engage with leading media companies such as the Shanghai Film Group Corporation, Oriental Dreamworks, Shanghai Interactive TV (SiTV), and the Shanghai International Film Festival.

Professor Rudd and his colleagues will also be seeking to develop academic networks and will be signing memorandum of understandings for future educational collaboration with a number of Chinese higher education institutions.

The Institute for Screen Industries Research, based within The University of Nottingham’s Department of Culture, Film and Media, is the first ideas incubator and innovation generator for the film and TV industry based at a UK university.

The institute has recently launched a new MA in Film, Television and Screen Industries which is designed to train the industry pioneers of the future and will give participants an in-depth working knowledge of the film business including studio operations, production development, marketing and branding, audience intelligence and international markets.