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East Midlands Chamber News

Toyota Twitter feed will show how cars are made

toyota aurisToyota is turning to Twitter to follow a car from sheet steel to finished product.

The Burnaston-based car maker will send out hundreds of tweets over 14 hours on Wednesday 19 June, starting at 6am, to show the world how it works.

As the Auris is created, followers will be able to interact with the Toyota team, adding their comments and asking questions.

The @ToyotaFactory Twitter feed will include links to images and more detailed information including specially commissioned film from inside the Burnaston plant.

Scott Brownlee, head of social media for Toyota GB, said: “This project does more than simply show what we do inside the walls of our factory, it presents it in the context of the commitment to quality that is the guiding principle of the way Toyota works.”